# Performance Marketing Specialist

We are looking for a Performance Marketing Specialist who is data-driven, creative, and experienced in scaling paid digital campaigns. The ideal candidate should have hands-on expertise in Meta Ads and Google Ads, with a strong understanding of e-commerce performance, customer acquisition, conversion optimization, and ROAS.

## Key Responsibilities

Plan, launch, manage, and optimize Meta Ads across Facebook and Instagram

Plan and manage Google Ads campaigns

Manage Sales, Leads, Retargeting, Remarketing, Advantage+ and Performance Max campaigns

Monitor key performance metrics including ROAS, CPA, CPP, CTR, CPC, CPM, CVR and CAC

Optimize campaigns daily to improve profitability and reduce customer acquisition costs

Conduct audience research, competitor analysis and campaign testing

Build and optimize retargeting and funnel-based advertising strategies

Perform A/B testing of creatives, audiences, offers, landing pages and campaign structures

Identify winning creatives and coordinate with the design and content team for new performance-focused ad creatives

Analyze customer journeys and identify opportunities to improve website conversion rates

Work closely with the e-commerce and marketing teams on offers, promotions, product launches and sales campaigns

Track and analyze campaign performance using Meta Ads Manager, Google Ads, GA4 and Shopify Analytics

Ensure accurate tracking through Meta Pixel, Conversion API, Google Analytics and GTM

Prepare daily, weekly and monthly performance reports with actionable insights





Scale profitable campaigns while maintaining targeted ROAS and CAC

Stay updated with advertising platform changes, new features, trends and competitor strategies

## Required Skills

Strong hands-on experience with Meta Ads Manager and Google Ads

Strong understanding of e-commerce and D2C performance marketing

Experience managing and scaling paid advertising budgets

Excellent understanding of ROAS, CAC, CPA, CPP, CTR, CPC, CPM and conversion rates

Knowledge of GA4, GTM, Meta Pixel and Conversion API

Familiarity with Shopify and e-commerce analytics

Robust analytical and problem-solving skills

Ability to interpret campaign data and make quick optimization decisions

Understanding of performance creatives, hooks, UGC and ad copy

Strong communication and coordination skills

## Experience

2–5 years of relevant experience in Performance Marketing, Paid Media or Digital Advertising, preferably with an e-commerce or D2C brand.

## Job Details

Position: Performance Marketing Specialist

Department: Digital Marketing / E-commerce

Employment Type: Full-Time

Industry: E-commerce / D2C / Fashion & Lifestyle

## Who We Are Looking For

We are looking for someone who goes beyond simply running ads. The right candidate should understand numbers, identify growth opportunities, test new strategies, scale winning campaigns and take complete ownership of paid marketing performance.

If you are passionate about performance marketing, data-driven growth and scaling e-commerce brands, we would love to hear from you.

- Apply now or share your CV with us.

📌 Performance Marketing Specialist (New Delhi)
🏢 Denmonk
📍 New Delhi