: Performance Marketing /n Work Location: Shivaji Nagar, Pune (Work from Office) /n About Propacity /n /n Propacity is a technology-driven real estate sales and marketing company that partners with leading developers to simplify the home-buying journey. We combine market expertise, digital innovation, and customer-centric solutions to help clients make informed real estate decisions while delivering exceptional sales outcomes for our partners. /n /n At Propacity, we believe in leveraging technology, data, and creative marketing to transform the way real estate is bought and sold. Our team works in a fast-paced, collaborative environment where innovation, ownership, and continuous learning are encouraged. /n /n Whether it's performance marketing, content creation, or customer engagement, every team member plays a vital role in building impactful campaigns and delivering measurable business results. /n About the Role /n We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms.

The ideal candidate should have hands-on experience in paid media, data analysis, campaign optimization, and lead generation with a strong focus on achieving business goals. /n If you're passionate about scaling campaigns, improving ROI, and making data-driven decisions, we'd love to hear from you. /n /n Key Responsibilities /n /n

- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads , and other relevant platforms.

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- Generate high-quality leads while maintaining target CPL and maximizing ROI.

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- Monitor daily campaign performance and make data-driven optimizations.

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- Conduct A/B testing on creatives, ad copy, audiences, and landing pages.

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- Manage campaign budgets and ensure efficient allocation of marketing spend.

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- Set up and monitor conversion tracking using Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM) , and other tracking tools.

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- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.

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- Perform audience research, remarketing, and lookalike audience creation.

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- Collaborate with the content, design, and sales teams to improve campaign performance and lead quality.

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- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

/n /n /n Requirements /n /n

- 2–5 years of hands-on experience in Performance Marketing.

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- Solid experience with Meta Ads Manager and Google Ads .

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- Good understanding of GA4, GTM, Meta Pixel , and conversion tracking.

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- Experience in lead generation campaigns and campaign optimization.

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- Strong analytical skills with the ability to interpret campaign data.

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- Knowledge of audience segmentation, retargeting, and conversion optimization.

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- Proficiency in Excel or Google Sheets for reporting and analysis.

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- Excellent communication and problem-solving skills.

/n /n /n Preferred Qualifications /n /n

- Experience in the Real Estate industry is a plus.

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- Familiarity with CRM platforms and lead management.

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- Knowledge of landing page optimization and conversion rate optimization (CRO).

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- Google Ads and Meta certifications are an added advantage.

/n /n /n Key Performance Indicators (KPIs) /n /n

- Qualified Leads Generated

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- Cost Per Lead (CPL)

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- Return on Ad Spend (ROAS)

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- Click-Through Rate (CTR)

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- Cost Per Click (CPC)

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- Conversion Rate

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- Campaign ROI

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- Lead Quality and Sales Conversion Support

/n /n /n What We're Looking For /n /n

- Someone who thinks beyond launching ads and focuses on business outcomes.

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- A data-driven marketer who continuously tests, learns, and optimizes.

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- Strong ownership and accountability for campaign performance.

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- Ability to work collaboratively in a fast-paced environment.

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- Curiosity to experiment with new strategies, creatives, and digital marketing tools.

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📌 Performance Marketing (Pune)
🏢 Propacity
📍 Pune