Performance Marketing Executive

Location: Mumbai–Thane

Experience: 2–3 Years

Employment Type: Full-time

About the Role

We are looking for a Performance Marketing Executive who is data-driven, analytical, and passionate about digital marketing. The ideal candidate will have hands-on experience managing and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads, with a strong focus on lead generation, customer acquisition, ROI, and business growth.

You will be responsible for planning and executing performance marketing campaigns, analyzing campaign data, conducting experiments, and continuously optimizing campaigns to achieve business objectives.

Key Responsibilities

- Plan, execute, monitor, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
- Manage campaign budgets and optimize spending to maximize ROI, ROAS, conversions, and customer acquisition.
- Monitor key campaign metrics including CPC, CPA, CTR, CPL, conversion rate, ROAS, and overall campaign performance.
- Analyze campaign data and provide actionable insights and recommendations for improving performance.
- Conduct A/B testing across ad creatives, copy, audiences, bidding strategies, and landing pages.
- Develop and optimize audience targeting strategies for customer acquisition and lead generation.
- Work closely with the content and design teams to develop high-performing ad creatives and campaign assets.
- Set up, monitor, and troubleshoot campaign tracking using tools such as Google Analytics, Meta Pixel, conversion tracking, and related analytics tools.
- Monitor the complete marketing funnel and identify opportunities to improve conversion rates and user acquisition.




- Prepare regular performance reports and communicate campaign results, learnings, and optimization plans to internal stakeholders.
- Stay updated with the latest trends, platform updates, advertising best practices, and performance marketing strategies.

Required Skills & Qualifications

- 2–3 years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong practical knowledge of Google Ads and Meta Ads Manager.
- Experience in campaign planning, execution, optimization, and budget management.
- Robust analytical and data interpretation skills.
- Good understanding of conversion tracking, Google Analytics, Meta Pixel, and campaign attribution.
- Understanding of marketing funnels, lead generation, customer acquisition, and conversion rate optimization.
- Ability to analyze campaign performance and translate data into actionable business insights.
- Strong communication and problem-solving skills.
- Proficiency in MS Excel / Google Sheets for campaign analysis and reporting.

Preferred Qualifications

- Experience managing lead generation or app marketing campaigns.
- Familiarity with marketing automation and CRM tools.
- Experience with landing page optimization and conversion rate optimization (CRO).
- Google Ads or Meta certifications will be an added advantage.

What We’re Looking For

- A performance-oriented professional who enjoys working with numbers and data.
- Someone who takes ownership of campaign performance and proactively identifies optimization opportunities.
- A curious and growth-minded individual who continuously tests, learns, and improves campaign performance.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Mumbai)
🏢 PITASYS Software
📍 Mumbai