PERFORMANCE MARKETING EXECUTIVE

Company: Lavender Bakery & Desserts

Location: Mumbai

Experience: 2–3 Years

Salary: ₹20,000 – ₹30,000 per month

Employment Type: Full-Time

ABOUT THE ROLE

We are looking for a Performance Marketing Executive to join Lavender Bakery & Desserts and take ownership of our paid digital marketing campaigns. The ideal candidate should have hands-on experience managing performance campaigns and should be comfortable handling monthly advertising budgets of ₹1 lakh or more .

You will be responsible for planning, executing, monitoring and optimizing campaigns with a strong focus on generating measurable business results.

KEY RESPONSIBILTIES

- Plan and execute performance marketing campaigns across Meta Ads and Google Ads .
- Manage and optimize advertising budgets of ₹1 lakh+ per month .
- Monitor campaign performance, CPL, CPA, ROAS, CTR, CPC, conversions and other key metrics.
- Develop and implement audience targeting, retargeting and remarketing strategies.
- Conduct A/B testing of creatives, audiences, ad copies and campaign strategies.
- Work closely with the creative and marketing team to develop performance-driven ad creatives and campaigns.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Track campaign performance and prepare regular reports with actionable insights.
- Analyse customer behaviour and campaign data to improve targeting and conversions.
- Manage campaign budgets effectively and ensure optimum utilization of ad spend.




- Stay updated with changes in Meta and Google advertising platforms, trends and best practices.

REQUIREMENTS

- 2–3 years of hands-on experience in Performance Marketing / Digital Advertising.
- Proven experience managing ₹1 lakh+ monthly advertising budgets .
- Strong practical knowledge of Meta Ads Manager and Google Ads .
- Understanding of campaign objectives, audience targeting, retargeting and conversion optimization.
- Positive knowledge of performance marketing metrics such as ROAS, CPA, CPL, CPC, CTR and conversion rate .
- Strong analytical and problem-solving skills.
- Ability to independently monitor campaigns and make data-driven decisions.
- Experience in the D2C, FMCG, Food, Bakery, Restaurant, Retail or similar consumer-facing industry will be an added advantage.

WHAT WE ARE LOOKING FOR We are looking for someone who is hands-on with campaign execution and optimization , not just someone with theoretical knowledge of digital marketing.

Candidates should be able to demonstrate their experience with actual campaigns, budgets handled, performance metrics and results achieved.

SALARY

₹20,000 – ₹30,000 per month , depending on experience, skills and previous campaign performance.

HOW TO APPLY

Interested candidates can apply by sharing their updated resume through WhatsApp or Email .

HR Head: Shekhar Singh

Company: Lavender Bakery & Desserts

WhatsApp: +91 86918 73911

Email: [email protected]

Candidates with relevant hands-on experience managing ₹1 lakh+ monthly advertising budgets are encouraged to apply.

📌 Performance Marketing Executive (Mumbai)
🏢 KMWA
📍 Mumbai