About Beco

nnBECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

nn About the Role

nnBeco is looking for an experienced National Sales Manager – General Trade and Modern Trade to lead and scale our GT business across India. The role will be responsible for driving revenue growth, expanding distribution, strengthening channel partnerships, and building a high-performing sales organization.

nn Key Responsibilities

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- Develop and execute the National General Trade and Modern Trade sales strategy aligned with business goals.
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- Drive primary and secondary sales growth while delivering revenue and market share targets.
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- Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.
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- Lead, mentor,



and develop Regional Sales Managers and field sales teams to drive execution excellence.
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- Monitor sales performance, forecasting, budgets, and key business metrics.
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- Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.
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- Identify growth opportunities, optimize sales processes, and drive operational efficiency.
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nn Qualifications &

Experience

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- MBA preferred.
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- 15+ years of experience in FMCG or consumer goods sales, with strong exposure to General Trade and Modern Trade.
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- Proven experience leading national or multi-region sales teams and managing large distributor networks.
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- Solid track record of driving distribution expansion, revenue growth, and market execution.
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nn Location : Dadar, Mumbai

n Reporting to Chief Business Officer

nn Company Website -

n LinkedIn -

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📌 National Sales Manager - General Trade (Mumbai)
🏢 Beco
📍 Mumbai