– Business/Strategy Director (Media Mainline) /n Designation: Business/Strategy Director /n Function: Media Strategy & Business Development /n Location: Mumbai /n Experience: 8–10 Years /n Qualification: MBA with specialization in Marketing /n Role Overview /n We are looking for a dynamic Business/Strategy Director with strong media strategy expertise and a strategic mindset to drive business growth. The ideal candidate should have experience in handling FMCG brands, developing integrated media solutions, leading client conversations, and driving current business pitches. /n The candidate will work closely with the leadership team on New Business Development (NBD) initiatives and will initially manage strategic client engagements including accounts such as L&T;, while also contributing towards acquiring new clients. /n Key Responsibilities /n Media Strategy & Planning /n /n

- Develop integrated media strategies aligned with client business objectives and marketing goals.

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- Translate consumer insights, market trends, and brand challenges into effective media solutions.

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- Lead strategic thinking across campaigns, including media planning, channel selection, audience segmentation, and campaign effectiveness.

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- Provide data-driven recommendations to maximize ROI and business impact.

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- Stay updated on evolving media trends, digital platforms, and consumer behavior.

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- Drive new client acquisition through strategic pitch development and presentations.

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- Lead end-to-end media pitches, including:

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- Understanding client briefs

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- Developing communication and media strategies

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- Creating pitch narratives and presentations

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- Presenting solutions to senior client stakeholders

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- Identify new business opportunities within existing and emerging categories.

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- Collaborate with internal teams to develop differentiated media solutions.

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- Build and maintain strong relationships with key clients and stakeholders.

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- Act as a strategic partner to clients by understanding their business challenges and recommending effective media solutions.

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- Manage client expectations and ensure delivery excellence.

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- Support account growth through strategic interventions and innovative solutions.

/n /n Desired Candidate Profile /n 8–10 years of experience in media planning, strategy, account planning, or business development roles. /n Strong experience working with FMCG brands and understanding of category dynamics. /n Proven experience in media strategy development and new business pitches. /n Strong understanding of traditional and digital media platforms. /n Experience in handling large-scale integrated media campaigns. /n Ability to think strategically and articulate ideas effectively. /n Technical Skills /n /n

- Hands-on experience with industry-standard media planning and research tools such as BARC, YUMI, IRS, TAM (where applicable), Comscore, Google Analytics, and other media measurement platforms.

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- Strong understanding of media metrics, audience insights, campaign measurement, and analytics.

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- Advanced proficiency in MS Office, especially:

/n /n PowerPoint (strategy presentations and pitches) /n Excel (data analysis and reporting) /n Word /n Candidates from leading media agencies, integrated communication agencies, or brand strategy teams with experience in FMCG accounts and new business development will be preferred. /n Interested candidates share your CV at [email protected]

📌 Media Strategist/ Director (Mainline) (Mumbai)
🏢 R K SWAMY MEDIA GROUP
📍 Mumbai