We are looking for a

Marketing Specialist to promote our software solutions and generate qualified leads from international markets, primarily the

US and Australia

.

Key Responsibilities

- Plan, execute, and optimize

Google Ads, LinkedIn Ads, Meta Ads

, and other paid campaigns.

- Drive qualified

B2B leads for our software solutions and services.

- Research target audiences, competitors, keywords, and international markets.

- Monitor campaign performance, CPL, conversions, and ROI.

- Support website, social media, email, landing page, and marketing content.

- Handle basic

SEO, keyword research, and on-page optimization

.

- Develop clear marketing messages for software products and solutions.

- Track marketing performance and provide regular insights.

Requirements

- 2–4 years of experience in

Digital Marketing / Performance Marketing

,



preferably in IT, SaaS, or software.

- Strong hands-on experience in paid advertising and lead generation

.

- Working knowledge of

Google Ads, LinkedIn Ads, Meta Ads, SEO, GA4, content, and email marketing

.

- Positive understanding of B2B marketing and international audiences.

- Strong analytical, communication, and content-writing skills.

- Ability to understand software solutions and market them effectively.

- Experience targeting

US/Australian markets is an advantage.

Ideal Candidate:

A hands-on marketer who can independently manage campaigns, generate leads, analyze performance, and contribute across overall digital marketing.

📌 Marketing Specialist (Vadodara)
🏢 BlueBox Infosoft
📍 Vadodara