Company Description

WeLaunch engineers businesses for the AI era by building and operating vertical AI systems that become core business assets, rather than bolt-on tools. As a holding company, WeLaunch proves each system inside real businesses, ensuring it can handle the full operational loop—from customer acquisition through service delivery, payment, and repeat business. Unlike traditional software that only presents data, WeLaunch systems act on it, driving automation and measurable change within weeks.

The company’s solutions have already transformed operations in sectors such as fire protection, pest control, and legal services. With a proven AI “brain” at the center, WeLaunch is now expanding a portfolio of AI-native companies around this core technology.

Role Description The Marketing Manager role at WeLaunch is a full time, remote position responsible for designing and executing marketing strategies that drive growth for our portfolio of AI-powered businesses. In this role, the Marketing Manager develops integrated campaign plans, manages digital and performance marketing initiatives, and oversees brand positioning across channels. Day-to-day tasks include market and customer research, messaging and content development, campaign launch and optimization, and close collaboration with product, sales, and operations teams to align marketing with business goals.

The Marketing

Manager monitors key performance indicators, analyzes results,



and iterates quickly to improve acquisition, retention, and market penetration. This role also contributes to go-to-market strategies for new vertical AI systems and supports the continuous refinement of WeLaunch’s overall marketing framework.

Qualifications

- Demonstrated experience in marketing strategy, campaign planning, and go-to-market execution for technology or B2B services.
- Strong skills in digital and performance marketing (e.g., paid search, paid social, email, and marketing automation), focused on measurable growth.
- Ability to conduct market, customer, and competitive research and translate insights into clear positioning, messaging, and targeting.
- Experience collaborating with cross-functional teams, including product, sales, and operations, to align marketing with business outcomes.
- Competence in data-driven decision-making, analytics tools, and reporting on marketing KPIs and ROI.
- Excellent written and verbal communication skills, with the ability to craft transparent, compelling narratives for diverse audiences.
- Comfort working in a remote, fast-paced, highly iterative environment with evolving products and markets.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Background in AI, SaaS, or operationally focused businesses is beneficial; experience launching or scaling new products or business lines is a plus.

📌 Marketing Manager (India)
🏢 Welaunch
📍 India