Role Overview

We are looking for a dynamic and results-driven

Marketing Manager to lead the launch, sustenance, and inventory-led marketing for assigned real estate projects.

Key Responsibilities

- Project Marketing Strategy &
- Execution:

Lead launch, sustenance, and inventory-led marketing initiatives for assigned projects, translating business and sales objectives into effective marketing plans.

- Campaign Planning &

- Performance:

Drive end-to-end campaign planning, communication strategy, and on-ground execution, ensuring consistency with the Kohinoor brand positioning while achieving defined walk-in, lead and revenue targets

.

- Agency &

- Partner Management:

Manage creative, media, digital, influencer, PR and other marketing partners. Develop transparent briefs, establish timelines, monitor deliverables, and ensure quality and timely execution.

- Events &

- Customer Engagement:

Plan and execute project events, customer engagement initiatives, property showcases, experiential activities and channel partner (CP) activations to generate awareness, engagement and sales opportunities.

- Market &

- Competitor Intelligence:

Track competitor projects, pricing, offers, promotions, media presence and communication strategies.



Translate market intelligence into actionable opportunities and recommendations for assigned projects.

- Budget &

- Marketing Performance Management:

Track project-wise marketing budgets, spends, utilisation and ROI. Monitor campaign performance and provide regular insights to optimise marketing investments and improve outcomes.

- Digital &

- New-Age Marketing:

Identify and implement relevant applications of

AI, technology, automation, data-driven marketing and emerging digital tools to improve campaign efficiency, customer engagement, lead generation and overall marketing effectiveness.

- Cross-functional Collaboration:

Work closely with Sales, CRM, Business Development, Design and other internal teams to ensure seamless execution of marketing initiatives and alignment with business priorities.

Candidate Profile-

- 8+ years of experience in marketing, preferably within real estate.

- Strong understanding of integrated marketing across

ATL, BTL, digital, social media, events and performance marketing

.

- Excellent project management, communication, negotiation and stakeholder-management skills.

📌 Marketing Manager (Pune)
🏢 Kohinoor Group Pune
📍 Pune