Marketing Manager

Job Summary

We are looking for a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand visibility, customer engagement, and lead generation. The ideal candidate should have robust expertise in digital marketing, content creation, branding, and campaign management, along with hands-on experience in the real estate industry. The candidate will lead the marketing team, collaborate with cross-functional departments, and ensure successful execution of marketing strategies aligned with business objectives.

Key Responsibilities

- Develop and execute comprehensive marketing strategies to strengthen brand presence and support business growth.
- Lead and manage the marketing team by assigning responsibilities, mentoring team members, and monitoring performance.
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
- Develop and oversee high-quality content for websites, social media, brochures, email campaigns, blogs, and promotional materials.
- Build and maintain a consistent brand identity across all communication channels and marketing collateral.
- Collaborate with the Sales, CRM, and Business Development teams to generate quality leads and improve conversion rates.
- Manage social media strategy, online reputation, and customer engagement.
- Coordinate with creative agencies, digital marketing partners, media houses, and vendors for campaign execution.
- Plan and execute project launches, exhibitions, promotional events, and brand activation campaigns.




- Monitor campaign performance using analytics tools and prepare regular reports with actionable insights.
- Conduct market research, competitor analysis, and customer behaviour studies to identify emerging trends and business opportunities.
- Manage the annual marketing budget and ensure optimum utilization of resources.
- Ensure all marketing activities comply with company branding guidelines and industry standards.
- Own the complete marketing P&L; / annual marketing budget and deliver ROI against it.
- Define and own brand architecture, messaging hierarchy, and visual identity guidelines for Traya.
- Build the marketing function (structure, processes, agency roster, performance systems) as the company scales.
- Present marketing strategy, performance, and recommendations to the leadership team / promoters on a regular cadence.

Deep understanding of real estate marketing in India, including RERA-compliant advertising, project launch campaigns, and channel partner / broker engagement. •Experience marketing township / plotted / integrated developments (preferred).





•Ability to work with local market dynamics in Andhra Pradesh / Telangana and leverage both digital and on-ground activation.

•Collaboration with sales on site visits, model apartment / experience centre strategy, and conversion campaigns.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing is preferred.
- 7–10 years of experience in marketing, with at least 3 years in a managerial or team leadership role.
- Prior experience in the Real Estate industry is highly preferred.

Required Skills & Competencies
- Strong expertise in Digital Marketing (Google Ads, Meta Ads, SEO, SEM, Email Marketing, Marketing Automation).
- Excellent Content Creation and Content Marketing skills.
- Strong understanding of Brand Management and Brand Building.
- Experience in campaign planning, lead generation, and performance marketing.
- Knowledge of website management and analytics tools such as Google Analytics and Search Console.
- Strong leadership and people management skills with experience leading a marketing team.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to manage multiple projects within deadlines.
- Strong analytical and decision-making abilities.
- Creative thinking with a customer-centric approach.
- Experience with performance marketing at scale in real estate or high-consideration categories.
- Familiarity with CRM-led marketing automation and lead nurturing systems.
- Prior experience working in a fast-scaling, founder/promoter-driven organisation.

📌 Marketing Manager (Hyderabad)
🏢 KMV Projects
📍 Hyderabad