Company Description Brass Copper & Alloy (I) LTD, operating under the HEX brand, is a 35-year-old, well-established manufacturer of cable lugs, connectors, glands, earthing and lightning protection systems, exothermic welding systems, crimping tools, and specialized metal components. With factories in Vapi and Jamnagar, Gujarat, HEX serves both national and international markets, exporting to 62 countries across the USA, Europe, Africa, Latin America, and the GCC. The company’s strong focus on quality has earned certifications from global bodies such as CPRI, KEMA, UL, SIRIM, CE, and several others.

HEX products are approved by major electricity boards in the Middle East, leading Indian power companies, and Indian Railway bodies. The company is also recognized as a premier solutions provider for earthing and lightning protection systems, offering end-to-end services from audit and design to supply, installation, and commissioning.

Role Description This is a full time, on-site Marketing Manager role based in Mumbai.

The Marketing

Manager will be responsible for developing and executing marketing strategies to strengthen the HEX brand in domestic and international markets, including planning campaigns, managing product positioning, and supporting sales objectives. Day-to-day tasks include conducting market and competitor research, coordinating with sales and technical teams, managing digital and offline marketing initiatives, and preparing marketing collateral and presentations.



The role involves monitoring campaign performance, analyzing data to optimize marketing efforts, and maintaining consistent branding across all channels.

The Marketing

Manager will also collaborate with leadership to identify new market opportunities, support participation in trade shows and industry events, and ensure effective communication with internal and external stakeholders.

Qualifications

- Marketing strategy and planning skills, including experience in market research, segmentation, and positioning.
- Digital marketing capabilities such as managing online campaigns, social media, and website content.
- Brand management and communication skills, with the ability to create clear, compelling messaging and marketing materials.
- Experience in B2B and industrial product marketing, preferably in electrical, engineering, or manufacturing sectors.
- Strong analytical and reporting skills, including proficiency with marketing metrics and basic data analysis tools.
- Excellent written and verbal communication skills, and the ability to work cross-functionally with sales, technical, and operations teams.
- Proven project management skills, including planning, prioritization, and meeting deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Engineering, or a related field; a postgraduate qualification in Marketing or Management is an advantage.
- Experience in international marketing or export-oriented businesses is beneficial.
- Comfort working

📌 Marketing Manager (Mumbai)
🏢 Brass Copper u0026 Alloy (I) LTD (HEX)
📍 Mumbai