Role & responsibilities

Developing and executing the marketing and portfolio strategy for the Derma Rx Business

- Identifying attractive therapy areas, patient segments, market opportunities and unmet clinical needs
- Defining brand positioning, value propositions and communication strategies based on scientific and customer insights
- Building annual brand plans, marketing budgets, sales forecasts and performance metrics
- Leading successful brand commercialisation and current-product launches
- Developing a strong innovation and product pipeline aligned with dermatology market opportunities
- Creating differentiated engagement strategies for dermatologists, cosmetologists, aesthetic physicians, plastic surgeons and other skin-care specialists
- Building strong scientific relationships with KOLs, KMEs, academic institutions and professional dermatology associations
- Developing scientific communication, promotional content,



medical education initiatives and customer-engagement programmes
- Monitoring prescription trends, brand adoption, doctor conversion, market share and competitive activity
- Enabling CRM-led, analytical, digital and omnichannel customer engagement
- Partnering with Sales to improve field-force effectiveness, campaign execution and prescription generation
- Ensuring all marketing activities comply with applicable regulatory, medical and ethical standards
- Working closely with Sales, Medical Affairs, R&D;, Regulatory, Finance, Commercial and Supply Chain teams

Preferred candidate profile

15-20 years in Pharmaceutical Marketing. Must have experience with minimum 8-10 years in Dermatology / Cosmotalogy Pharma Marketing.

📌 Marketing Head- Derma Rx (Mumbai)
🏢 Encube Ethicals
📍 Mumbai