Responsibilities and Outcomes

1. Market Research and Intelligence

- Conduct comprehensive global market research using tools like Google Trends, Statista, and industry databases to identify market patterns, potential segments, and emerging opportunities.

- Track and interpret economic, environmental, and technological trends that impact renewable energy, green infrastructure, and sustainable design sectors.
- Analyze competitor performance, pricing models, and client positioning to derive actionable insights for Finulents growth strategy.
- Develop data-backed strategic reports for leadership, highlighting potential markets, client segments, and business risks.
- Collaborate with management to design entry strategies for new markets and assess feasibility based on data-driven projections.
- Regularly monitor global policy changes, carbon regulations influencing Finulents focus areas.

1. Strategy & Business Planning

- Translate research findings into strategic recommendations for business development and marketing teams.

- Support the creation of targeted go-to-market strategies using insights from digital analytics and market modeling.
- Collaborate with internal teams to align research insights with product positioning and outreach plans.
- Develop forecasting models and dashboards to measure market readiness, demand potential, and competitive positioning.

1. CRM & Client Communication

- Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho, or equivalent) will be preferable

- Manage and update market intelligence data and potential client information within CRM systems (e.g., HubSpot, Salesforce, or Zoho).
- Generate CRM-based reports to analyze lead quality, market engagement,



and potential pipeline opportunities.
- Support management with data visualization and trend analysis reports for decision-making.

1. Communication & Digital Networking

- Assist with the preparation of research-driven email and LinkedIn campaigns (as needed) to test market interest and engagement.

- Maintain minimal digital outreach activities, primarily for insight collection and brand awareness tracking.
- Support management by summarizing outreach performance metrics (open rates, engagement trends) for strategy refinement.

Qualifications: Education, Competencies and Experience

Education Qualifications

- Bachelors in business, Marketing, Economics or Engineering

- MBA or Postgraduate qualification with specialization in Marketing, Market Research or Business

Analytics preferred.

Competencies

- Robust proficiency in market research tools and techniques, including keyword analysis, data mining, and trend forecasting.

- Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho, or equivalent) will be preferable.

- Familiarity with data sources like Google Trends, Statista, Apollo.io, ZoomInfo, Lusha, or Cognism.

- Analytical thinking and the ability to convert large data sets into strategic insights.

- Excellent written communication and presentation skills.

- Self-motivated, organized, and detail-oriented.

- Passion for sustainability, innovation, and emerging market trends.

Experience

- Minimum 4 years of experience in market research, business intelligence, or marketing strategy within sustainability, infrastructure, or technology sectors.

- Proven ability to conduct independent research and develop actionable strategic recommendations.

📌 Market Research Executive (Navi Mumbai)
🏢 FINULENT SOLUTIONS
📍 Navi Mumbai