Designation: Demand Planning Manager

Location: Ahmedabad

Key Responsibilities -

1. Demand Forecasting & Planning

- Develop SKU-level demand forecasts using statistical models, historical data, and market inputs.
- Incorporate sales trends, seasonality, promotions, and new product launches.
- Continuously improve forecast accuracy and reduce bias.

2. FSNE (Fast, Slow, Non-Moving, Excess) Management

- Monitor and classify inventory across FSNE buckets.
- Drive actions to reduce slow-moving and excess inventory.
- Collaborate with Sales & Marketing to liquidate non-moving stock.
- Work with supply planning to prevent overstocking and obsolescence.

3. S&OP; Process Management

- Own demand inputs into the monthly S&OP; cycle.
- Align cross-functional stakeholders on demand plans.
- Highlight risks, opportunities, and demand assumptions.
- Ensure demand plans are aligned with financial and supply plans.

4. Data Analysis & Insights

- Track forecast accuracy (MAPE, bias) and identify root causes.
- Analyze category trends, consumer behavior, and channel performance.
- Provide actionable insights for business decision-making.

5. Stakeholder Collaboration

- Partner with Sales, Marketing, Finance, and Supply Planning teams.
- Integrate GT, MT, and D2C demand drivers into planning.




- Support business teams with demand-related insights and reports.

6. Inventory & Service Level Optimization

- Ensure high service levels while controlling inventory costs.
- Reduce stockouts and avoid excess inventory situations.
- Monitor inventory health metrics and recommend corrective actions.

7. New Product Planning (NPD)

- Create initial forecasts for current launches in personal care categories.
- Track performance vs plan and refine assumptions post-launch.

Key Performance Indicators (KPIs)

- Forecast Accuracy (MAPE & Bias)
- FSNE Inventory Reduction (especially Slow/Non-Moving/Excess)
- Service Levels / Fill Rate
- Inventory Turns & DOI
- Demand Plan Adherence

Qualifications & Experience

Education

- MBA in Operations / Supply Chain (Preferred)
- Bachelor's degree in Engineering, Business, or related field

Experience

- 3-6 years of experience in Demand Planning / Supply Chain
- Mandatory: Experience in FMCG (Personal Care preferred)
- Experience handling large SKU portfolios and multiple channels (GT/MT/E com/D2C)

Technical Skills

- Advanced Excel and data analytics skills
- Experience with planning tools (SAP APO/IBP, Anaplan, Oracle, Kinaxis, etc.)
- Knowledge of forecasting models and inventory planning
- Power BI / Tableau (preferred)

📌 Manager - Demand Planning (Ahmedabad)
🏢 Marico
📍 Ahmedabad