Lead - Copywriter - /n As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints. /n /n /n Key Responsibilitie /n sBrand & Content Developmen /n tOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications /n .Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant /n .Create engaging content that builds emotional connections while supporting business objectives /n .Creative & Campaign Leadershi /n pLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms /n .Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication /n .Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action /n .Performance & Consumer Communicatio /n nDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content /n .Partner with performance marketing teams to create messaging that balances brand storytelling with business objectives /n .Translate consumer insights, market trends and cultural moments into relevant and engaging communication /n /n .





/n Team Leadership & Collaborati /n onLead, mentor and review the work of copywriters within the tea /n m.Provide constructive feedback to elevate the quality of writing and creative thinkin /n g.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to lif /n e.Quality & Innovati /n onMaintain high standards of writing, accuracy and consistency across all deliverable /n s.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communicatio /n /n n.

/n Candidate Prof /n ileBachelor's degree in English, Journalism, Communications, Marketing or a related fie /n ld.8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar ro /n le.Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferr /n ed.Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaig /n ns.Proven experience leading or mentoring copywriters and collaborating with cross-functional creative tea /n ms.Excellent command of written English with robust conceptual and communication skil /n ls.Understanding of both brand-building and performance-driven conte /n nt.Ability to thrive in a fast-paced, collaborative and creative environme /n nt.

📌 Lead - Copywriter (Bengaluru)
🏢 Kushals Fashion Jewellery
📍 Bengaluru