Job Summary: /n /n We are seeking an experienced and strategic Launch Planning Manager - Gastro to oversee the management of innovative pharmaceutical assets within Dr Reddy’s newly launched Incubation cluster. /n This individual will be responsible for leading and driving the product lifecycle from ideation through commercialization of innovative assets within the therapy space of “Gastro” /n The key work will be to incubate the innovative assets from a marketing, medico-marketing, regulatory, and market access standpoint from T-24 to T-6 months before launch. /n /n Key Responsibilities: /n /n Innovative Asset Product Strategy & Roadmap : /n /n Develop and manage the product strategy and roadmap for an innovative asset(s). /n /n Lead market research and analysis to identify market needs, competitive dynamics, and growth opportunities for recent products. /n /n Define product vision, positioning, and value proposition in collaboration with key internal stakeholders (R&D;, COE marketing, sales, medical affairs). /n /n Ensure alignment between product development efforts and overall company objectives. /n /n /n Innovative Asset Product Lifecycle Management: /n /n Oversee all aspects of the product lifecycle, including product planning, development, launch, and post-launch management of the innovative asset. /n /n Work closely with R&D; and regulatory teams to ensure products meet all regulatory requirements and are positioned for successful approval and launch. /n /n Develop and execute go-to-market strategies, including pricing, distribution, and market access plans. /n /n Monitor product performance and market feedback to make data-driven adjustments to product strategy and execution. /n /n /n Cross-Functional Collaboration : /n /n Lead cross-functional teams (marketing, R&D;, sales, COE, commercial excellence, regulatory, medical)



to ensure cohesive product development and commercialization strategies. /n /n Serve as the primary product champion, communicating product strategy and vision to internal teams, senior management, and external stakeholders. /n /n Collaborate with market access and medical teams to ensure that product positioning aligns with healthcare professional and provider needs. /n /n /n Innovation & Market Trends : /n /n Stay current with industry trends, consumer trends, emerging technologies, and competitive products, and leverage this knowledge to influence the product strategy. /n /n Identify opportunities for product innovation and differentiation to ensure the portfolio remains competitive and relevant. /n /n Financial & Performance Management: /n /n Track key performance metrics (sales, market share, customer feedback) to assess the success of product strategies and make adjustments as needed. /n /n Prepare and present regular updates to senior management on product performance, strategic initiatives, and potential risks. /n /n Qualifications &

Skills: /n /n

- Bachelor’s in a STEM area

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- MBA from reputed (Tier 1) University, College

/n /n /n Experience: /n /n

- 3-5 years of core marketing experience

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- Track record of launching and building innovative products.

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- Deep therapy expertise in at least one of the following therapy areas - Derma

/n /n /n Skills: /n /n

- Strong analytical skills

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- Deep problem solving skills

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- Ability to translate complex innovations into compelling marketing narratives

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- Resilience in managing uncertainties

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- Courage to make bold moves

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- Ability to work smoothly in a matrix environment

/n /n /n The ideal candidate will have a strong background in pharmaceutical product management, with a focus on innovative therapies, and a proven track record of successfully launching and managing innovative products in highly competitive and regulated markets.

📌 Launch Planning Manager - Gastroenterology (Mumbai)
🏢 Dr. Reddy's Laboratories
📍 Mumbai