Position Title: Performance Marketing & Client Servicing Executive
Location: Mumbai, Maharashtra
Employment Type: Full-time
Role Objective
We are seeking a highly motivated Performance Marketing & Client Servicing Executive to lead the management of digital campaigns and optimize performance marketing strategies. The successful candidate will be responsible for ensuring seamless client communication while maintaining a strong focus on data-driven results and interpersonal relationship management."
Key Responsibilities
Campaign Management and Optimization
- Plan, execute, and optimize multi-channel paid media campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor and analyze campaign performance metrics utilizing tools such as Google Analytics and Meta Business Suite.
- Implement rigorous A/B testing strategies to enhance conversion rates and Return on Ad Spend (ROAS).
- Manage advertising budgets effectively to ensure optimal allocation and maximum Return on Investment (ROI).
Client Servicing and Communication
- Serve as the primary point of contact for clients, developing a deep understanding of their business objectives and marketing goals.
- Develop, curate, and present comprehensive campaign reports, providing actionable insights and strategic recommendations.
- Address client concerns proactively to maintain high levels of satisfaction and long-term retention.
Strategy and Collaboration
- Stay abreast of the latest digital marketing trends, platform updates, and industry best practices.
- Collaborate closely with internal teams to ensure the cohesive execution of digital strategies across all departments.
Required Skills & Qualifications
- Technical Proficiency: Hands-on experience with Google Ads (AdWords), Facebook/Meta Ads, LinkedIn Ads, and other major paid media platforms.
- Analytical Capability: Strong analytical mindset with proficiency in Google Analytics, SEMrush, or equivalent reporting and research tools.
- Communication: Exceptional verbal and written communication skills, with the ability to present complex data clearly to stakeholders.
- Core Competencies: Basic knowledge of performance marketing principles and the ability to multitask across multiple client accounts efficiently.
- Education/Experience: Proven experience in digital marketing or a related field with a keen understanding of current market trends.
Professional Perks
- Diverse Portfolio: The opportunity to work with an extensive range of clients across various industries.
- Work Environment: A collaborative, professional, and growth-oriented atmosphere.
- Compensation: A competitive salary package supplemented by performance-based incentives.