ABOUT US

Artisan Craft is a design-led furnishing and wall décor company specializing in premium wallpapers, bespoke wall art, embroidered wallcoverings, textiles, textures, and customized interior solutions for residential and commercial projects.

We combine contemporary design, traditional craftsmanship, digital technology, and bespoke product development to create distinctive surfaces and wall experiences for architects, interior designers, hospitality projects, and discerning clients.

JOB SUMMARY

We're hiring an energetic, results-oriented Inside Sales Executive to generate and qualify new business opportunities through cold calling, inbound lead follow-ups, WhatsApp, email, and database outreach.

The primary responsibility of this role will be active outbound calling and lead generation. The candidate should be comfortable making a high volume of calls, speaking confidently with prospects, understanding their requirements, and converting enquiries into qualified sales opportunities and meetings.

This is a target-driven role with a competitive fixed salary of ₹30,000–₹40,000 per month plus lucrative performance-based incentives.

KEY RESPONSIBILITIES

Cold Calling & Lead Generation – Primary Responsibility

- Make a high volume of outbound cold calls every day to prospective customers, architects, interior designers, homeowners, developers, and businesses.
- Identify potential customers from company databases, online sources, referrals, and other lead-generation channels.
- Introduce Artisan Craft and communicate our product offering clearly and confidently.
- Identify the prospect's requirements, budget, project stage, location, and purchase timeline.
- Convert cold prospects into qualified leads, meetings, site visits, or product discussions.
- Maintain consistent follow-ups with prospects until the opportunity is converted or closed.

Inbound Lead Management

- Respond promptly to leads generated through Google, Meta, website, WhatsApp, social media, and other channels.
- Understand the customer's requirements and recommend the appropriate next step.
- Qualify leads based on project type, requirement, budget, timeline, and decision-making status.
- Schedule meetings/calls between qualified prospects and the sales/design team.

Inside Sales & Follow-ups

- Follow up on quotations, proposals, samples, catalogues,



and previous enquiries.
- Reconnect with dormant and old leads to identify new project opportunities.
- Maintain a structured daily follow-up schedule.
- Identify cross-selling and upselling opportunities across wallpapers, wall art, textures, and other Artisan Craft products.

CRM & Sales Reporting

- Record every meaningful interaction and lead status in the CRM.
- Maintain accurate information regarding:

1. Lead source
2. Customer requirement
3. Project value
4. Budget
5. Follow-up date
6. Probability of conversion
7. Sales stage

- Submit daily/weekly activity and performance reports.

Customer Relationship Management

- Build professional relationships with prospects through regular communication.
- Understand customer objections and address them effectively.
- Maintain a positive and professional brand image during every interaction.
- Ensure prospects receive timely information and follow-up.

Coordination with Sales Team

- Pass qualified leads to the appropriate sales executive/designer.
- Provide complete information about the prospect before handing over the lead.
- Coordinate with field sales for meetings and site visits.
- Track the progress of handed-over leads and support follow-ups wherever required

Required Qualifications & Skills

Experience

- 1–4 years of experience in inside sales, telesales, telecalling, lead generation, business development, or customer acquisition.
- Candidates with experience in interiors, furniture, real estate, home décor, building materials, luxury products, or B2B sales will be preferred.
- Freshers with exceptional communication skills and a strong sales attitude may also be considered.

Communication Skills

- Excellent verbal communication skills.
- Valuable command of English and Hindi.
- Ability to confidently speak with architects, interior designers, homeowners, and senior decision-makers.
- Strong listening and questioning skills.

Sales Skills





- Comfortable with cold calling and rejection.
- Robust persuasion and objection-handling ability.
- Strong follow-up discipline.
- Ability to identify genuine opportunities from large lead databases.
- Target-oriented and comfortable working under measurable sales KPIs.

Technology Skills

- Basic knowledge of CRM systems.
- Comfortable using WhatsApp Business, email, Google Sheets/Excel, and calling applications.
- Ability to maintain accurate digital records.

Key Performance Indicators (KPIs)

The role will be measured on both activity and revenue outcomes, including:

- Daily outbound calls
- New prospects contacted
- Qualified leads generated
- Meetings/site visits generated
- Lead-to-meeting conversion
- Follow-up completion
- Reactivation of old/dormant leads
- Sales value generated
- Conversion rate
- Revenue contribution

Compensation & Incentives

Fixed Salary: ₹30,000 – ₹40,000 per month

Plus: Lucrative Performance Incentives The incentive structure will reward:

- Achievement of monthly sales targets
- Qualified meetings generated
- Successful lead conversions
- Revenue generated from self-generated leads
- New customer acquisition
- High-value project conversions

There will be no arbitrary ceiling on performance incentives for exceptional performers, allowing high-performing sales executives to significantly increase their monthly earnings.

Ideal Candidate

We are looking for someone who:

- Enjoys talking to people.
- Is comfortable making cold calls every day.
- Does not get demotivated by rejection.
- Has strong follow-up discipline.
- Wants to build a career in sales.
- Is hungry to earn through incentives.
- Takes ownership of their pipeline and targets.
- Understands that calling is not merely a support function—it is the primary business-generation activity of this role.

Benefits

- Fixed salary of ₹30,000–₹40,000 per month.
- Attractive and performance-linked incentive structure.
- High earning potential for successful performers.
- Training on premium wallpapers, wallcoverings, and interior products.
- Chance to grow into a Senior Inside Sales / Business Development / Sales Executive role.
- Exposure to architects, interior designers, luxury homeowners, and premium projects.
- Dynamic and growth-oriented work environment.

📌 Inside Sales Executive (Mumbai)
🏢 The Artisan Craft
📍 Mumbai