23 Aug
|
Godrej Consumer Products Limited (GCPL)
|
Mumbai
23 Aug
Godrej Consumer Products Limited (GCPL)
Mumbai
About Godrej Industries Group
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
www.godrejindustries.com/
About Godrej Consumer Products Limited (GCPL)
Godrej Consumer Products Limited has been a winner in Indian business - $1.7B global sales with $14B market cap. We are present across multiple home and personal care categories with a vision to implement a radical new approach global in scope, ruthlessly focused, consumer obsessed, digitally driven and willing to take big bets at high speed.
www.godrejcp.com/
Brand: Muuchstac
Muuchstac is a fast growing male grooming brand, currently among the top two in online men's facewash and top three overall. The brand was acquired by GCPL in November 2025.
The Indian facewash market, estimated at 6,000- 7,000 crore, is growing at 15 to 20% per annum, driven by rising awareness of skincare and an ongoing shift from soaps to more specialized cleansing formats.
Within this, the men's facewash category, valued at about 1,000 crore, is growing at over 25% annually, making it one of the fastest-growing segments in personal care. The upgradation trend from soaps to facewash, supported by higher disposable incomes and changing grooming preferences, is expected to sustain strong momentum in the coming years. This acquisition marks a strategic step in GCPL's journey to strengthen its Personal Care portfolio and expand its footprint in high-growth, high-margin categories.
Muuchstac has a distinctive position in the men's skincare space through its digital-first approach and unique influencer-led marketing model. The brand has demonstrated scalability in digital channels and holds significant potential for offline expansion, where penetration remains low, but opportunities are large. GCPL is now leveraging its pan-India distribution network, category expertise, and innovation capabilities to accelerate Muuchstac's next phase of growth.
New Age Portfolio of GCPL
GCPL India has a strong presence in personal care across Hair Colour (GERC), Antiperspirants (Bloq), Bodywash (Cinthol), Fragrance (Park Avenue, KS) & Sexual Wellness (Kamasutra), all of which are fast growing led by category headroom. GCPL India has a strong home care portfolio too, with several fast growing segments led by strong category fundamentals & market disruption by GCPL Liquid Detergents (Fab), Air fresheners (Aer Pocket), etc.
All these portfolios require new age front-end skills in terms of digital marketing & e-commerce channel management, entrepreneurial leadership with agile decision making & a rapid experimentation mindset.
About the Role
This is not a "marketing manager" role. It's a co-founder's seat at a start-up, backed by the muscle of a $14B company.
This will be for the Muuchstac brand -
- The role will be part of the Muuchstac leadership team. You will sit next to the Business Head & the Sales Head as their closest partner not as a support function, but as someone who thinks, decides, and represents the business as they would.
- At the core of the role is one non-negotiable: you own marketing operations, end to end, every single day. Muuchstac runs on a large, always-on digital marketing engine influencer and creator partnerships, content, campaigns, performance marketing, e-commerce. You are the person who ensures this machine runs tight that every campaign is live on time, every rupee of spend is working,
and every day's performance is tracked, understood, and acted on before it becomes yesterday's problem. This is hands-on, in-the-weeds ownership, not oversight from a distance.
- Alongside this, you will work shoulder-to-shoulder with the sales leadership to make sure what's built in marketing converts into growth on the ground aligning campaigns, launches and offline expansion plans with what the trade and channels need to win.
Specifically, you will:
1. Own digital marketing operations end to end for Muuchstac - with a bias for daily, granular ownership of campaign execution & performance.
2. Drive growth with sales leadership — partnering closely with the Sales Head to make sure marketing investment converts into on-ground momentum.
3. Be the Business Head's force-multiplier — providing structured thinking, sharp insight and an outside-in perspective that makes the business's decisions better and faster. Represent the business in key forums with the same conviction the Business Head would.
4. Strengthen the creator-to-commerce engine — from creator scouting and finalization, to content, to consumer engagement, to hard business conversion.
5. Build for scale — simplifying processes, removing bottlenecks, and creating ways of working that hold up as the business scales fast.
6. Bring AI, data and technology into the core of how the business runs — automating and digitizing creator discovery, evaluation, negotiation, content and performance tracking.
7. Bring commercial rigour to every growth call — developing a sharp read on the P&L;, unit economics and ROI, and helping the business make clear-eyed choices on where to invest, scale, or stop.
Muuchstac runs as a genuine "start-up" within GCPL — a dedicated leadership team, high pace, high autonomy — while still drawing on the full ecosystem of a large, well-resourced parent.
Few roles offer this combination: the speed and stakes of a start-up, with the safety net and scale of a corporate behind you. In the future, this role may also provide the incumbent with the opportunity to work on any of the aforementioned new-age brands of GCPL, with a similar mandate
What Impact — and Chance — Will You Create?
This role is designed to stretch you fast, and reward that stretch even faster.
- Rapid, profitable scale-up of a high-growth portfolio, with your fingerprints directly on the growth curve.
- A "co-founder" apprenticeship — the kind of end-to-end business exposure that normally takes a decade to earn, compressed into a few intense years, backed by the structure and support of GCPL.
- A runway you build yourself. This is genuinely what you make of it. Handled with the ownership this role demands, it's a stint that can realistically set you very differently in future. We won't promise a title or a timeline — what we will promise is that the scope, exposure and trust are real, and how far and how fast you go will be a function of what you make of it.
The role can become whatever you make of it.
Key Skills:
We're looking for someone who wants to run a business,
not just a function — a high-agency problem solver who can move comfortably between strategy and execution, and who is genuinely energized by daily ownership of marketing ops, not just the big strategic calls.
The individual should
- Be able to debate strategy, consumers, business models and P&L; with senior stakeholders — and be comfortable being the voice of the business in rooms where the Business Head isn't present.
- Be comfortable operating in an ambiguous, entrepreneurial environment, with the discipline to stay on top of execution details every single day.
- Have the ability to move from "what should we do?" to "let me build it" and to "let me run it, daily."
- Be willing to own both the growth agenda and the hands-on execution of key initiatives, including the daily grind of campaign performance and marketing ops.
- Be comfortable partnering closely with sales and field teams, not just digital and brand teams.
- Have a strong curiosity for consumers, digital, creators, technology and emerging business models.
- Want more than a job — want a launchpad, and be prepared to earn it through ownership.
Experience 4 to 6 years experience, though exceptional candidates with a strong track record of ownership and impact should be considered irrespective of tenure.
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
- 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
- 2 months paid leave for secondary caregivers
- Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.
📌 Head of Marketing Operations and Growth Initiatives (Mumbai)
🏢 Godrej Consumer Products Limited (GCPL)
📍 Mumbai