Head of Digital Marketing? Location: Ahmedabad

? Work Mode: On-site

? Experience: 5+ Years

? Compensation: As per experience and discussion

About the RoleWe’re looking for a Head of Digital Marketing who can combine performance marketing expertise, strategic thinking and strong client leadership.

This is not a role where success is measured by how many campaigns are launched.

It is about understanding where the money should go, why it should go there, what is working, what isn't, and what needs to change to drive business growth.

You will lead digital performance across multiple brands, own campaign strategy and optimisation, and work directly with clients to turn data into clear business and marketing decisions.

What You’ll OwnPerformance & Growth

- Lead and optimise performance marketing campaigns across Meta, Google and other relevant digital platforms.
- Own budget allocation and ensure every marketing rupee is deployed intelligently.
- Analyse campaign, audience, creative, website and conversion data to identify opportunities and performance gaps.
- Drive decisions around scaling, optimisation, testing and budget redistribution.
- Track and improve key metrics such as ROAS, CAC, CPA, AOV, CVR, CTR and overall revenue performance.
- Look beyond ad-platform metrics and identify where the broader funnel is leaking.
- Develop testing frameworks across creatives, audiences, offers, landing pages and campaign strategies.

Strategy

- Develop digital marketing strategies based on the client's business objectives, not just platform recommendations.
- Translate data into actionable insights and growth opportunities.
- Work closely with creative and content teams to develop performance-led communication.
- Bring a full-funnel perspective to acquisition,



conversion and growth.

Client Leadership

- Act as a strategic digital marketing partner for clients.
- Lead performance reviews, strategy discussions and growth conversations.
- Clearly communicate what the data is saying, why it is happening and what should happen next.
- Proactively identify problems and opportunities instead of waiting for clients to point them out.
- Build trust through ownership, clarity and commercially sound recommendations.

Team Leadership

- Work closely with performance marketers, account managers, creative, content and design teams.
- Guide the team on campaign strategy, analysis and optimisation.
- Establish solid performance marketing processes and standards.
- Create a culture of testing, learning and accountability.

What We're Looking For
- 5+ years of experience in Digital Marketing / Performance Marketing.
- Strong hands-on expertise in Meta Ads and Google Ads.
- Experience managing multiple brands, campaigns and budgets.
- Strong understanding of eCommerce, D2C and conversion funnels.
- Ability to analyse data beyond surface-level metrics and identify the real business problem.
- Understanding of GA4, conversion tracking, Shopify/website analytics and CRO.
- Strong strategic thinking and problem-solving ability.
- Excellent communication, presentation and client-handling skills.
- Agency experience will be a strong advantage.

- Most importantly...We’re looking for someone who doesn't just ask: "How did the campaign perform?"

But asks

"Did the business grow, why did it grow, and where should the next rupee go?"

If you enjoy turning data into decisions, campaigns into growth and client conversations into strategy, we'd love to hear from you.

Apply now and join us at Zero Gravity Communications, Ahmedabad.

📌 Head of Digital Marketing (Ahmedabad)
🏢 Zero Gravity Communications
📍 Ahmedabad