Job Opening: Google Ads & Meta Ads Specialist (Evening Shift)

nExperience: 1.5–3 Years

nEmployment Type: Full-Time

nWork Mode: Work From Home

nWorking Days: Monday to Saturday

nShift: Night Shift aligned with US business hours (6pm to 2:30am IST)

nSalary: ₹30,000–₹40,000 per month, based on experience and expertise

Joining: Immediate / candidates available to join within 7 days preferrednRole Overview

nWe are hiring an experienced Paid Media Expert with strong hands-on expertise in Google

nAds, Meta Ads and Google Local Services Ads. Working knowledge of LinkedIn Ads is also

nrequired.

nThe ideal candidate must have a strategic, analytical and performance-driven mindset and

nshould be capable of independently planning, creating, managing, optimizing and reporting

ncampaigns across multiple client projects.

nThe role includes both lead-generation and ecommerce campaigns, with a robust focus on

nqualified leads, revenue, profitability and accurate conversion tracking.

nKey Responsibilities

nIndependently manage multiple paid media projects across different industries.

nDevelop campaign strategies based on business goals, budgets, audiences and

ncustomer intent.

nCreate and manage Google Search, Performance Max, Shopping, Display and

nremarketing campaigns.

nManage Meta lead-generation, website conversion, sales, retargeting and catalogue

ncampaigns.

nSet up and optimize Google Local Services Ads, including budgets, service areas, lead

nquality and lead disputes.

nManage LinkedIn Ads campaigns for B2B lead generation when required.

nConduct keyword, search-term, competitor and audience research.

nPlan and test ad copy, creatives, audiences, offers, keywords and landing pages.

nMonitor budgets, CPL, CPA, ROAS, conversion rates and qualified-lead rates.

nIdentify campaign, tracking, landing-page, offer and sales-funnel issues.

nPrepare clear reports with performance insights, completed actions and next steps.





nCommunicate campaign performance and recommendations to clients and internal

nteams.

nMaintain campaign documentation, testing records and optimization logs.

nRequired Skills and Experience

n2–4 years of hands-on paid advertising experience.

nStrong practical knowledge of Google Ads and Meta Ads.

nExperience managing Google Local Services Ads.

nExperience with lead-generation and ecommerce campaigns.

nAbility to create and manage campaigns independently from strategy to reporting.

nStrong knowledge of keyword match types, negative keywords, bidding strategies and

naudience targeting.

nExperience with Meta Instant Forms, website conversions, sales campaigns and

ncatalogue ads.

nUnderstanding of Google Shopping, Merchant Center and product feeds.

nAbility to manage multiple active projects without constant supervision.

nStrong strategic thinking, prioritization, communication and problem-solving skills.

nTracking and Analytics Knowledge

nThe candidate must have practical knowledge of:

nGoogle Analytics 4

nGoogle Tag Manager

nGoogle Ads conversion tracking

nEnhanced conversions

nMeta Pixel

nMeta Conversions API

nMeta Events Manager

nBrowser and server-event deduplication

nForm-submission tracking

nPhone-call and click-to-call tracking

nEcommerce purchase and revenue tracking

nCustom conversions

nUTM parameters

nPrimary and secondary conversion actions

nCRM and offline conversion tracking

nAttribution differences between Google Ads, Meta Ads, GA4 and CRM data

nThe candidate does not need to be a developer but must be able to identify tracking issues,





ntroubleshoot basic problems and coordinate with developers when required.

nStrategic Mindset Required

nThe selected candidate should be able to:

nUnderstand the client's business before creating campaigns.

nFocus on qualified leads, sales and profitability—not only clicks or cheap leads.

nMake decisions based on data rather than assumptions.

nDiagnose performance drops before making unnecessary changes.

nSeparate campaign problems from tracking, landing-page, offer and sales-process

nproblems.

nPlan structured tests with clear goals and measurable outcomes.

nAllocate budgets based on business value and campaign performance.

nScale campaigns without damaging lead quality or profitability.

nTake responsibility for campaign decisions, mistakes and results.

nCommunicate realistic expectations without making false guarantees.

nPreferred Skills

nExperience managing paid campaigns for US-based clients.

nExperience with Shopify or WooCommerce advertising.

nKnowledge of Looker Studio reporting.

nExperience with call-tracking tools and CRM integrations.

nExperience importing qualified leads and offline conversions.

nGoogle Ads or Meta certifications.

nStrong client communication and campaign-presentation skills.

nPlease Do Not Apply If

nYour experience is mainly in organic social media management.

nYou have only boosted posts on Facebook or Instagram.

nYou have not independently created and managed Google Ads campaigns.

nYou do not have practical knowledge of GA4, GTM, Meta Pixel or conversion tracking.

nYou have only supported a performance marketing team without owning campaigns.

nYou are only familiar with campaign setup but not optimization, tracking or reporting.

nYou cannot explain campaign results using metrics such as CPL, CPA, ROAS and

nqualified-lead rate.

nYou are not comfortable managing multiple client projects independently.

nYou are not available for a Monday-to-Saturday night shift.

📌 Google PPC & Meta Ads Specialist (Evening Shift) (New Delhi)
🏢 ICONIER Digital Marketing Agency
📍 New Delhi