About Nibsy

Nibsy is a new-age baby food brand offering wholesome, clean-label purees made with real fruits and nourishing grains, with No Added Sugar, No Preservatives and No Artificial Colours . We are present across our own D2C website and major marketplaces including Amazon, Flipkart, JioMart etc .

About the Role

We are looking for a hands-on, data-driven E-Commerce & Performance Marketing Executive to own our digital revenue growth. This is not a social media manager role, we need someone focused on profitable customer acquisition, ROI and commercial sales growth.

Key Responsibilities 1. Marketplace Advertising & Performance

- Manage and optimize paid campaigns across Amazon, Flipkart, JioMart and FirstCry .
- Conduct keyword/search-term analysis, bid adjustments, budget allocation and targeting.
- Monitor competitor pricing, offers, visibility, conversion rates and sales profitability ( ACOS/TACOS ).

2. Social Media & Google Performance Marketing

- Plan, execute and scale paid acquisition across Meta (Facebook & Instagram Ads) and Google (Search, Shopping, PMax, Remarketing) .
- Conduct audience research, retargeting and A/B testing to optimize CAC/ROAS and eliminate ad wastage.

3. Analytics & Unit Economics

- Track and report daily/weekly performance metrics: ROAS, CAC, CPA, CTR, CPC, CPM, AOV, Revenue, CR and Contribution Margins .
- Make data-backed decisions on budget allocation, campaign pausing and SKU prioritization.

4.



? Creative & Social Campaign Support

- Collaborate with creative resources to brief performance-focused ad creatives, content calendars, festival campaigns, product launches and influencer collaborations.
- Analyze creative performance data to identify winning ad formats and hooks.

? What Success Looks Like You are evaluated on profitable online revenue , not vanity metrics (clicks or followers). You should be able to look at our data and answer:

- Which platform/SKU deserves more budget?
- Where are we wasting ad spend?
- How do we optimize CAC and TACOS to preserve contribution margins?

Requirements

- 2–3 years hands-on experience in e-commerce performance marketing (D2C startup or FMCG preferred).
- Proven expertise in Amazon Ads Console, Meta Ads Manager, Google Ads Manager and GA4 .
- High proficiency in Excel / Google Sheets and strong analytical/problem-solving skills.
- Commercial mindset with a deep understanding of e-commerce unit economics.
- Ability to work independently with an experimental, test-and-learn mindset.

What We Offer

- Work directly with the founders with robust ownership of Nibsy’s digital growth trajectory.
- Freedom to test, experiment and build performance strategy from an early stage.
- Performance-based growth and career progression as the brand scales.

How to Apply Interested candidates can share their cover letter and CV on [email protected] .

📌 E-Commerce & Performance Marketing Executive (India)
🏢 Nibsy
📍 India