Role: Director - Media Effectiveness /n Experience Required: 8+ years /n Location: Bangalore /n /n Key Responsibilities: /n 1.

Execute Strategic Roadmap: /n - Aid in executing a comprehensive strategic roadmap for marketing effectiveness. /n - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning. /n - Drive tangible business outcomes through a well-defined and actionable strategy. /n 2.

Harmonize Online and Offline Channel Performance: /n - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. /n - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. /n - Derive actionable insights to inform strategic decision-making. /n 3.

Client Data Acquisition: /n - Facilitate clients in acquiring essential data for ROI analyses. /n - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. /n 4.

Collaborate with the Media Team: /n - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. /n - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies. /n 5.

Drive Evolution of Measurement Practices:



/n - Propel the evolution and acceleration of measurement practices. /n - Introduce cutting-edge test designs to ensure continual learning and adaptation to industry shifts. /n 6.

Refine and Enhance Analytics Models: /n - Continuously refine and enhance marketing analytics and optimization models. /n - Work closely with the data science team to adapt models to shifts in the business landscape. /n 7.

Develop Replicable Models and Tools: /n - Develop replicable models, tools, and templates that are scalable and universally applicable across clients. /n - Ensure the efficiency and effectiveness of measurement tools for seamless implementation. /n 8.

Ad Hoc Analysis and Decision Support: /n - Address requests for ad hoc analysis to guide business decisions. /n - Inform marketing budget allocation through comprehensive analysis and insights. /n /n Interested candidates can share their CV at [email protected] along with the following details: /n • Total Years of Experience in Media Effectiveness /n • Current Company /n • Notice Period /n • Current CTC /n • Salary Expectations /n • Current Location /n • Open to work from Bangalore /n • What impact have you done on Business through Media Effectiveness /n • How many people are reporting under you

📌 Director - Media Effectiveness (Bengaluru)
🏢 dentsu
📍 Bengaluru