About The Company Visa Master Canada (VMC) is a trusted Canadian immigration consultancy led by a Regulated Canadian Immigration Consultant (RCIC) licensed under R705959. With multiple offices across Canada, VMC specializes in temporary visas, permanent residency, work permits, study permits, and citizenship applications.

The team combines in-depth knowledge of immigration laws and policies with a commitment to personalized, up-to-date guidance. VMC focuses on integrity, professionalism, and building strong client relationships to help individuals and families achieve their immigration goals. Candidates joining VMC will be part of a mission-driven organization dedicated to providing seamless, client-centered immigration solutions.

About The Role We are seeking a dynamic Digital Marketing & Social Lead Generation Specialist to join our team remotely. This role is pivotal in executing organic digital marketing strategies while proactively engaging with prospective clients through social media outreach.

The successful candidate will be responsible for managing our organic social media presence, creating compelling content, and actively participating in online communities to convert casual interest into booked consultations. The role demands a blend of creative content creation, strategic outreach, and diligent lead management to support VMC’s growth objectives.

Position: Digital Marketing & Social Lead Generation Specialist

Location: Remote

Department: Marketing

Type: Full-Time (7 PM IST to 4 AM IST)

Qualifications

- Experience: Minimum of 2+ years in social media management, organic lead generation, or community engagement, preferably within consulting or service-oriented industries.
- Communication Skills: Exceptional written English proficiency and strong interpersonal skills, with the ability to conduct helpful, conversational outreach via direct messages.
- Marketing Knowledge: Solid understanding of content distribution, social engagement strategies, and basic analytics to measure campaign effectiveness.
- Technical Skills:



Proficiency with major social media platforms (LinkedIn, Instagram, Facebook, YouTube, Reddit, Quora), scheduling tools such as Buffer, Hootsuite, or Later, design tools like Canva, and CRM systems for lead management.
- Personal Attributes: Self-motivated, target-driven, highly organized, with a strong follow-up habit and the ability to work independently in a remote setting.

Responsibilities Digital Marketing & Content Execution

- Plan, create, and publish regular engaging content across social platforms including LinkedIn, Instagram, Facebook, YouTube/Shorts/Reels, Reddit, Quora, and other relevant forums.
- Develop clear and compelling marketing copy for social posts, promotional banners, short blogs, and video scripts to attract and inform potential clients.
- Create visual content using tools like Canva, Figma, or basic video editing software to enhance daily social media posts.
- Assist in organizing online events such as webinars, live streams, and Q&A; sessions, ensuring effective promotion across channels to maximize attendance and engagement.

Direct Outreach & Engagement (Prospecting)
- Identify and engage potential clients proactively within targeted online communities, forums, expat groups, and social media platforms.
- Respond promptly to comments and questions to foster trust and convert casual viewers into consultation inquiries.
- Initiate and manage direct message conversations with qualified prospects using approved, helpful, and compliant scripts.
- Monitor relevant hashtags, discussion threads, and community groups to discover individuals actively seeking immigration advice and services.

Content Amplification & Moderation




- Distribute educational content such as updates, guides, and success stories across relevant groups to drive inbound inquiries and engagement.
- Moderate live sessions, webinars, and Q&A; events, capturing high-intent leads in real-time and ensuring a seamless experience for participants.
- Stay informed on platform algorithm updates to adapt outreach strategies, ensuring continued effectiveness and compliance.

Lead Tracking & CRM Management
- Qualify inbound and outreach-generated leads by asking initial screening questions regarding their immigration needs and profile.
- Accurately log all interactions and follow-ups within the CRM system, ensuring timely and smooth handovers to the sales or consulting team.

Benefits Joining VMC offers an opportunity to work in a dynamic, supportive environment with a focus on professional growth. Employees benefit from flexible remote working arrangements, allowing for a healthy work-life balance. Competitive compensation packages are provided, along with opportunities for ongoing training and development in digital marketing and immigration consultancy sectors. You will be part of a mission-driven organization committed to making a meaningful impact on clients’ lives by helping them achieve their immigration goals. VMC fosters a cooperative culture that values innovation, integrity, and continuous improvement, ensuring your skills and expertise are nurtured and expanded.

Equal Opportunity

Visa Master Canada (VMC) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, sexual orientation, disability, or any other protected characteristic.

We believe that diverse perspectives and backgrounds enrich our team and enable us to serve our clients better. All qualified candidates are encouraged to apply and will be considered based on merit and suitability for the role.

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