: Digital Marketing Executive

Company: Chanakya Business School

Job Title: Digital Marketing Manager

Location: Calicut

Employment Type: Full-time

Experience: 3–5 years

Department: Marketing

About Chanakya Business School

Chanakya Business School is an education-focused institution committed to providing students with quality learning, industry exposure, and career-oriented development. We are looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence and support student admissions and brand growth.

Job Summary The Digital Marketing Executive will be responsible for planning and executing digital marketing activities across social media, search engines, websites, email, and other online platforms. The role will focus on increasing brand visibility, generating qualified leads, engaging prospective students, and supporting the admissions team through effective digital campaigns.

Key Responsibilities

- Develop and execute digital marketing strategies aligned with the institution's marketing and admissions goals.
- Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Create engaging content including posts, reels, videos, blogs, creatives, and promotional campaigns.
- Plan, launch, and optimize paid advertising campaigns through Google Ads and Meta Ads.
- Monitor campaign performance, lead generation, conversion rates, and marketing ROI.
- Conduct keyword research and implement basic SEO strategies to improve website visibility.
- Coordinate with content creators, designers, photographers, and external agencies when required.
- Maintain and update website content, landing pages, and promotional information.
- Develop email, WhatsApp, and other digital communication campaigns for prospective and existing students.
- Track leads generated through digital channels and coordinate with the admissions/sales team for follow-up.
- Analyze competitors, market trends, and digital marketing opportunities in the education sector.




- Prepare weekly and monthly digital marketing performance reports.
- Experiment with new content formats, platforms, and digital strategies to improve engagement and lead quality.

Required Skills
- Strong understanding of Digital Marketing, Social Media Marketing, SEO, SEM, and Paid Advertising.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Good knowledge of social media content planning and analytics.
- Basic understanding of Google Analytics/GA4 and Search Console.
- Strong written and verbal communication skills.
- Creative thinking and the ability to develop engaging content ideas.
- Analytical mindset with the ability to interpret campaign data.
- Good time-management and organizational skills.
- Ability to work independently as well as collaboratively with the admissions and marketing teams.

Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certification in Google Ads, Meta Ads, SEO, or Digital Marketing is an advantage.
- Prior experience in the education, training, edtech, or admissions marketing sector will be preferred.

Key Performance Indicators (KPIs)
- Qualified leads generated through digital channels.
- Cost per lead and campaign ROI.
- Website traffic and organic search growth.
- Social media reach, engagement, and follower growth.
- Lead-to-admission conversion contribution.
- Performance of paid advertising campaigns.
- Content engagement and campaign effectiveness.

What We Offer
- Opportunity to work in a growing education-focused organization.
- Exposure to diverse digital marketing campaigns.
- Skilled growth and learning opportunities.
- Collaborative and dynamic work environment.
- Performance-based growth opportunities.

How to Apply: Interested candidates can share their updated CV along with relevant work samples/portfolio at .

Join Chanakya Business School and help build a stronger digital presence while connecting students with the right educational opportunities.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Kozhikode)
🏢 Chanakya Business School
📍 Kozhikode