ey Responsibilities

Digital Marketing

Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other online platforms.

Manage SEO, SEM, and website optimization to improve search rankings and organic traffic.

Monitor campaign performance and optimize based on ROI, CPL, CTR, and conversion rates.

Content & Social Media

Create engaging content including product launches, project showcases, installation videos, blogs, customer testimonials, reels, and educational posts.

Manage social media calendars and publish content across Facebook, Instagram, LinkedIn, YouTube, and Pinterest.

Build brand awareness through creative campaigns highlighting lighting innovations, energy efficiency, smart lighting technology, and design aesthetics.

Website & E-commerce

Update website content, product pages, specifications, brochures, catalogs, and case studies.

Improve user experience and lead generation through landing pages and website optimization.

Support online product launches and digital catalog promotions.

Lead Generation

Generate quality B2B and B2C leads through paid advertising, SEO, email marketing, WhatsApp campaigns, and social media.

Develop campaigns targeting architects, interior designers, builders, contractors, electrical consultants, dealers, distributors, and corporate clients.

Coordinate with the sales team to nurture and convert marketing leads.

Branding & Promotions





Promote new product launches, exhibitions, trade fairs, dealer meets, and promotional offers.

Coordinate with designers, photographers, and videographers to create high-quality marketing materials.

Maintain consistent brand identity across all digital channels.

Analytics & Reporting

Track website traffic, campaign performance, lead quality, and customer engagement using Google Analytics, Google Search Console, Meta Business Suite, and CRM tools.

Prepare weekly and monthly marketing performance reports with actionable insights.

Conduct competitor analysis and recommend strategies to improve market positioning.

Required Skills

Strong understanding of SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, and Email Marketing.

Experience with Google Analytics 4 (GA4), Google Search Console, and Meta Business Suite.

Knowledge of WordPress or other CMS platforms.

Proficiency in Canva, Adobe Photoshop, Illustrator, Premiere Pro, or similar creative tools.

Excellent content writing and communication skills.

Robust analytical mindset with experience in campaign optimization.

Ability to manage multiple campaigns and meet deadlines.

Knowledge of B2B marketing and dealer/distributor marketing is preferred.

Experience in the lighting, electrical, building materials, home dcor, or smart home industry is an advantage.Role & responsibilities

Preferred candidate profile

📌 Digital Marketing Lead (Pune)
🏢 Clove Lighting Pvt Ld
📍 Pune