THE SCOPE OF THE ROLE

n01 — EDITING IS YOUR CORE SUPERPOWER

nYou should be an exceptional editor.

nYou'll own the edit across:

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- Instagram Reels
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- Meta performance ads
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- Founder-led content
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- Creator content
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- Campaign films
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- Product storytelling
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- YouTube Shorts
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- Brand films
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- Behind-the-scenes content
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- Event and community content
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nYou should understand pacing, hooks, rhythm, sound, typography, transitions and visual storytelling instinctively.

nMore importantly, you should know that a great social edit isn't simply a shorter film.

nYou'll be expected to:

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- Find the strongest hook
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- Build multiple versions of the same idea
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- Cut for retention
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- Adapt content for different platforms
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- Create 9:16-first storytelling
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- Build performance variations
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- Turn long-form footage into multiple pieces of content
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- Know when to keep something raw and when to make it polished
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nIf editing is your strongest skill, we want to see it immediately in your portfolio.

n02 — SHOOTING & PRODUCTION

nYou should be able to pick up a camera and make things happen.

nYou'll help conceive, plan and execute:

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- Campaign shoots
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- Product shoots
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- Founder shoots
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- Creator shoots
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- UGC shoots
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- Lifestyle shoots
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- Social-first shoots
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- Event and community content
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nYou'll work across the entire production process:

nIdea → Treatment → Shot List → Production → Shoot → Edit → Delivery

nYou should understand:

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- Camera fundamentals
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- Lighting
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- Composition
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- Framing
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- Movement
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- Lenses
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- Sound
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- On-set problem solving
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nYou don't need to be a cinematographer.

nBut you do need to know how to make a good-looking shot.

n03 — MOTION, CGI & VISUAL EFFECTS

nWe want someone who can make the screen do things.

nYou'll create:

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- Motion graphics
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- Kinetic typography
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- Product animations
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- 2D/3D motion
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- CGI sequences
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- Visual effects
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- Transitions
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- Product demonstrations
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- Typography systems
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- Motion identities
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- Experimental visual formats
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nYou should be comfortable moving between Premiere, After Effects, Photoshop, Illustrator, Figma and/or 3D workflows.

nExperience with Blender, Cinema 4D, Houdini or similar tools is a strong advantage.

nThe expectation isn't that you simply know software.

nThe expectation is that you know what to do with it.

n04 — AI VIDEO & GENERATIVE CREATIVE

nThis is a major part of the role.





nWe want someone who is actively experimenting with where AI is taking visual storytelling — not someone who has generated three images on Midjourney.

nYou'll use AI to:

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- Create video concepts
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- Generate impossible shots
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- Build visual worlds
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- Prototype campaign ideas
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- Create storyboards
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- Generate environments
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- Extend footage
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- Create transitions
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- Develop characters
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- Create motion concepts
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- Generate voiceovers
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- Experiment with sound
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- Create product visualisations
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- Version content
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- Rapidly prototype ideas
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nTools could include:

nHiggsfield, Runway, Kling, Veo, Midjourney, ChatGPT, ElevenLabs, Photoshop Generative Fill and whatever comes next.

nThe tool doesn't matter as much as the instinct.

nWe want someone who sees AI as a new creative medium, not just a productivity tool.

n05 — BUILD BRAND'S SOCIAL CONTENT ENGINE

nYou'll help turn content from one-off production into repeatable IPs.

nYou'll work on formats such as:

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- Founder stories
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- Everyday conversations
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- Product explainers
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- Creator formats
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- Travel stories
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- Behind the scenes
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- Community stories
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- Culture-led content
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- Product experiments
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- Recurring social franchises
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- Seasonal formats
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nYour job isn't only to make the first episode.

nIt's to ask:

n"Can we make this 50 times?"

nYou'll help develop the visual grammar, production process and templates that make good content faster to produce.

n06 — PERFORMANCE CREATIVE

nYou should understand that attention is a metric.

nYou'll create and iterate content for:

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- Meta Ads
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- Retargeting
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- Product launches
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- New hooks
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- New angles
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- Product benefits
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- UGC
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- Founder content
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- Creator content
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nYou'll work closely with marketing to understand:

nWhat made people stop?

nWhat made them watch?

nWhat made them click?

nWhat made them buy?

nYou'll learn from performance and feed that learning back into creative.

n07 — CREATIVE PRODUCTION

nYou'll own the execution layer between an idea and the internet.

nThat means:





nConcept → Production Plan → Shoot → Edit → Motion/CGI/AI → Versions → Publish

nYou'll coordinate with:

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- Founders
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- Designers
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- Marketing
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- Photographers
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- Videographers
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- Creators
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- Stylists
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- Production houses
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- Agencies
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nYou'll also maintain:

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- Production calendars
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- Shot lists
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- Asset libraries
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- Project files
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- Edit templates
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- Motion templates
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- Content archives
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- Versioning systems
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nWe move rapid.

nSo being creatively good and operationally organised matters.

nWHAT WE'RE LOOKING FOR

nMust-have

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- 2–5 years in editing, motion, video production or creative production
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- Strong portfolio/showreel
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- Exceptional editing instincts
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- Strong understanding of social-first storytelling
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- Ability to shoot content independently
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- Strong motion graphics skills
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- Comfortable with After Effects and Premiere Pro
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- Strong understanding of pacing, composition and visual storytelling
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- Curiosity for CGI, generative video and emerging creative technology
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- Ability to take an idea from concept to final output
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- High ownership and fast execution
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nThe ideal person can do this:

nShoot it.

nEdit it.

nAnimate it.

nCGI it.

nAI it.

nShip it.

nTOOLS

nStrong working knowledge of:

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- Adobe Premiere Pro
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- After Effects
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- Photoshop
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- Illustrator
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- Figma
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- DaVinci Resolve
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nStrong advantage:

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- Blender / Cinema 4D / Houdini
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- Runway
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- Kling
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- Veo
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- Midjourney
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- ElevenLabs
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- Generative AI workflows
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- AI video pipelines
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nYou don't need to know every tool. You need to be dangerous with the ones you use.

nBONUS IF YOU

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- Understand fashion, lifestyle and premium consumer brands
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- Follow creators and internet culture obsessively
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- Shoot and edit your own content
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- Understand Meta creative strategy
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- Have worked with D2C brands
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- Have built social IPs
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- Can concept, not just execute
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- Have strong CGI/3D skills
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- Experiment with AI video regularly
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- Have a strong visual point of view
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- Can make something interesting with very little budget
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nYOU'LL THRIVE HERE IF

nYou like building things from zero.

nYou don't wait for perfect briefs.

nYou can turn:

n"What if we did this?"

ninto a rough prototype by the end of the day.

nYou care about craft but don't get precious about the process.

nYou understand that the best idea isn't useful if it never gets made.

📌 Creative Producer (Bengaluru)
🏢 PinnacleU
📍 Bengaluru