Business Development Executive (BDE) B2B Sales | Cold Calling | Lead Generation

n Company: Unified Web Services (UWS)

nnLocation: Velachery, Chennai

nWork Mode: Full-time, Work from Office

nWorking Days: Monday to Friday

nWorking Hours: 11:00 AM – 9:00 PM

nExperience: 3–4 Years

nSalary: ₹5–7 LPA, based on experience and interview performance

nn About Unified Web Services

nUnified Web Services (UWS) is a UK-based website design and full-service digital marketing agency with operations in Essex and Chennai.

nnWe help small and medium-sized businesses build, grow and manage their digital presence through website design and development, app development, SEO, PPC, social media marketing, email marketing, content creation, graphic design, branding and hosting solutions.

nnOur goal is to provide businesses with practical, results-driven digital solutions that help them attract more customers and grow online.

nn Role Overview

nWe are looking for an experienced and target-driven Business Development Executive (BDE) to join our sales team in Chennai.

nnThe ideal candidate should have 3–4 years of experience in B2B sales, business development, inside sales, tele-sales or lead generation, with strong experience in cold calling and prospecting.

nnThe primary responsibility will be to identify potential business clients, generate qualified leads, conduct outbound calls, understand client requirements, present relevant UWS services and convert prospects into meetings and sales opportunities.

nnThis is a 100% work-from-office role at our Velachery, Chennai office.

nn Key Responsibilities

n1. B2B Lead Generation

nIdentify and research potential B2B clients across relevant industries and markets.

nBuild and maintain targeted prospect lists.

nGenerate new business opportunities through outbound calling, email and other sales channels.

nIdentify decision-makers such as business owners, founders, directors and marketing managers.

nMaintain a consistent daily prospecting and lead-generation activity.

nn2. Cold Calling & Sales Outreach

nMake high-volume B2B cold calls to prospective clients.

nIntroduce UWS and understand the prospect's business and digital requirements.

nClearly communicate the value of UWS services.

nHandle objections professionally and move qualified prospects to the next stage.

nFollow up consistently with interested prospects.





nn3. Client Qualification

nUnderstand client requirements, challenges, budgets and timelines.

nQualify prospects based on business need, potential fit and buying intent.

nIdentify opportunities for services such as:

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- Website Design & Development
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- SEO
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- PPC
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- Social Media Marketing
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- App Development
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- Branding
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- Content & Creative Services
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- Hosting and related digital solutions
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- 4. Appointment Setting & Sales Meetings
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nnSchedule meetings between qualified prospects and the relevant UWS sales/management team.

nnEnsure prospects have the required information before meetings.

nnFollow up with prospects after meetings to maintain momentum.

nnHelp move qualified leads toward proposal and closure.

nn5. CRM & Sales Pipeline Management

nMaintain accurate records of calls, leads, follow-ups and sales activities.

nKeep the sales pipeline updated with clear next actions.

nTrack lead status from initial contact through conversion.

nPrepare regular activity and performance reports.

nn6. Sales Follow-Up

nConduct regular follow-ups through calls, email and other appropriate channels.

nNurture prospects who are not immediately ready to purchase.

nMaintain professional relationships with potential clients.

nRe-engage older or inactive leads where appropriate.

nn7. Internal Collaboration

nWork closely with the sales, marketing, design and development teams.

nUnderstand UWS services and communicate them effectively to prospects.

nShare customer feedback, objections and market insights with the team.

nSupport the development of better sales strategies and outreach campaigns.

nn Key Performance Indicators (KPIs)

n Performance will be measured based on:

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- Number of outbound calls
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- Number of new leads generated
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- Number of qualified leads
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- Meetings/appointments scheduled
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- Lead-to-meeting conversion rate
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- Meeting-to-opportunity conversion
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- Sales pipeline generated
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- Follow-up effectiveness




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- Revenue/sales contribution
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- CRM accuracy and activity discipline
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nn Required Skills & Experience

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- 3–4 years of experience in B2B sales, business development, inside sales, tele-sales or lead generation.
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- Strong experience in cold calling and outbound prospecting.
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- Excellent verbal communication and interpersonal skills.
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- Confident speaking with business owners, decision-makers and senior professionals.
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- Strong lead qualification and follow-up skills.
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- Ability to understand client requirements and recommend suitable services.
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- Target-oriented and motivated by achieving sales goals.
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- Comfortable handling rejection and overcoming sales objections.
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- Good email and written communication skills.
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- Strong negotiation and relationship-building abilities.
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- Good organizational and time-management skills.
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- Experience using CRM systems or sales tracking tools is an advantage.
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- Previous experience selling website, digital marketing, IT, SaaS or other B2B services will be an advantage.
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nn What We Are Looking For

n We are looking for someone who is:

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- Confident and energetic on calls
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- Comfortable with high-volume outbound sales
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- Proactive rather than dependent on inbound leads
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- Consistent with follow-ups
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- Target-driven and commercially focused
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- Comfortable speaking with business decision-makers
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- Quick to understand digital services
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- Resilient and able to handle rejection
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- Serious about building a long-term career in B2B sales
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nn Compensation

n₹5 LPA – ₹7 LPA

nnThe final package will be decided based on:

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- Relevant experience
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- B2B sales experience
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- Cold-calling and lead-generation expertise
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- Communication skills
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- Interview performance
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- Previous sales performance
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nn Work Location & Schedule

nLocation: Velachery, Chennai

nWork Mode: 100% Work From Office

nWorking Days: Monday to Friday

nShift: 11:00 AM – 9:00 PM

nn Why Join UWS?

nWork with a UK-based digital services company.

nOpportunity to work with international clients.

nExposure to multiple digital services and industries.

nBuild robust B2B sales and business development expertise.

nOpportunity for career growth within the sales organization.

📌 Business Development Executive (BDE) (Chennai)
🏢 Unified Web Services
📍 Chennai