Branding & Marketing Consultant

Company: 91 Blackboard Advisory

Location: Ahmedabad

Employment Type: Full-Time / Consulting

Experience: 3–7 years

Industry: HR Consulting | Business Consulting | Professional Services

About 91 Blackboard Advisory

91 Blackboard Advisory is a consulting and advisory firm that works with businesses to strengthen their people, processes, and overall organizational effectiveness. We partner with organizations to provide practical, business-focused solutions across HR, talent, organizational development, and business advisory.

We are looking for a Branding & Marketing Consultant who can strengthen the 91 Blackboard brand while also supporting our clients with strategic branding, digital marketing, and performance marketing requirements.

Role Overview The Branding & Marketing Consultant will be responsible for developing and executing branding, digital, and performance marketing strategies for 91 Blackboard Advisory and its clients.

The ideal candidate will combine strategic thinking, creativity, market understanding, content expertise, performance marketing knowledge, and strong execution skills. The person should be comfortable working directly with founders, business leaders, and clients to understand their requirements and translate them into measurable marketing initiatives.

Key Responsibilities

- Brand Strategy

Develop and strengthen the overall brand positioning of 91 Blackboard Advisory.

Define brand messaging, tone of voice, communication style, and brand identity.

Conduct market and competitor analysis to identify positioning opportunities.

Develop brand strategies for clients based on their business objectives and target audience.

Ensure consistency across all brand communication and marketing touchpoints.

- Digital Marketing & Social Media

Develop and manage social media strategies across LinkedIn, Instagram, and other relevant platforms.

Create monthly content calendars and campaign plans.

Identify relevant industry trends, topics, and opportunities for thought leadership.

Develop strategies for organic growth, engagement, lead generation, and brand visibility.

Monitor social media performance and recommend improvements.

- Performance Marketing

Plan, execute, and optimize paid digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.

Develop campaign objectives, target audiences, budgets, creatives, messaging, and conversion strategies.

Manage lead-generation and customer-acquisition campaigns.

Monitor key metrics including CPL, CPA, CTR, CPC, conversion rate, ROAS, and campaign ROI.

Conduct A/B testing of creatives, audiences, landing pages, and campaign messaging.





Analyze campaign data and continuously optimize performance.

Coordinate with content, design, sales, and business development teams to improve lead quality and conversion.

Prepare performance marketing reports and provide actionable recommendations.

- Content & Thought Leadership

Develop high-quality content including:

LinkedIn posts

Articles and blogs

Case studies

Company profiles

Brochures and presentations

Campaign content

Website content

Thought-leadership content

Convert business insights and expertise into compelling marketing content.

Support founders and consultants in building their professional and digital presence.

- Marketing Campaigns

Plan and execute integrated marketing campaigns.

Develop campaign concepts, messaging, target audiences, and communication plans.

Coordinate with designers, content creators, photographers, agencies, and other external partners.

Track campaign performance and recommend improvements.

Support lead-generation initiatives and marketing-driven business development.

- Client Consulting

Understand client business objectives, target markets, customer segments, and competitive landscape.

Conduct branding, digital marketing, and performance marketing audits.

Develop customized marketing strategies and campaign plans for clients.

Present recommendations and marketing plans to clients.

Act as a strategic marketing advisor rather than only an execution resource.

Manage multiple client projects simultaneously.

- Market Research & Analytics

Conduct market, competitor, customer, and industry research.

Track marketing KPIs such as reach, engagement, leads, conversion, website traffic, CAC, CPL, and campaign ROI.

Prepare periodic marketing performance reports.

Use data and insights to improve marketing strategy and decision-making.

Key Deliverables

Brand strategy and positioning

Digital and social media strategy

Performance marketing campaigns

Monthly content calendars

Client branding and marketing audits

Marketing strategy presentations

Thought-leadership initiatives

Lead-generation campaigns

Paid media campaigns and optimization

Marketing performance reports

Data-driven recommendations for growth

Required Skills

Strong understanding of branding and marketing principles

Digital marketing and social media expertise

Hands-on performance marketing experience





Experience with Google Ads, Meta Ads and/or LinkedIn Ads

Excellent content and copywriting skills

Robust analytical and data interpretation skills

Strong presentation and communication skills

Market research and competitor analysis

Campaign planning and execution

Strategic thinking and problem-solving

Client management and consulting skills

Strong business understanding

Ability to work independently and manage multiple projects

Preferred Tools

Google Ads | Meta Ads Manager | LinkedIn Campaign Manager | Google Analytics/GA4 | Google Tag Manager | Canva | HubSpot/CRM | Mailchimp | WordPress | Excel/Google Sheets | AI marketing tools

Qualification

Bachelor’s degree in Marketing, Business Administration, Communications, Mass Communication, or a related field.

MBA/PGDM in Marketing or relevant professional certification will be an advantage.

Experience

3–7 years of relevant experience in branding, digital marketing, performance marketing, marketing consulting, content strategy, or brand management.

Experience working with consulting firms, professional services, B2B businesses, startups, or multiple client accounts will be preferred.

What We Are Looking For

We are looking for someone who is:

Strategic: Thinks beyond posts and campaigns and understands the business behind the brand.

Performance-oriented: Understands that marketing should generate measurable business outcomes.

Creative: Can develop fresh ideas and compelling brand narratives.

Consultative: Can understand a client’s business and recommend the right marketing approach.

Commercially minded: Understands how branding and marketing contribute to business growth.

Hands-on: Comfortable moving from strategy to execution.

Data-driven: Uses campaign and market data to make decisions.

Proactive: Brings ideas rather than waiting for instructions.

Excellent communicator: Confident in presenting ideas to senior stakeholders and clients.

Success Measures

Performance will be evaluated through:

Brand visibility and positioning

Social media growth and engagement

Quality and consistency of content

Marketing-generated leads

Cost per lead and lead quality

Campaign conversion rates and ROI/ROAS

Performance marketing efficiency

Client satisfaction and retention

Successful delivery of client marketing projects

Quality of strategic recommendations

Growth in 91 Blackboard’s digital presence and market positioning To Apply

Interested candidates may share their resume along with a portfolio or examples of previous branding, digital marketing, or performance marketing work at:

HR: [email protected]

Kirtana Gattu: [email protected]

📌 Branding & Marketing Consultant (Ahmedabad)
🏢 91 Blackboard
📍 Ahmedabad