Role Identifier

Job Title: Branch Manager

Business: Laminate

Deputation Location: Ahmedabad

Band: 2

Reporting To: RSM

Role Objective To lead and manage the branch operations by driving sales growth, increasing market share, strengthening channel partnerships, ensuring efficient collections, and developing a high-performing sales team. The role is responsible for achieving branch business objectives while ensuring operational excellence and superior customer satisfaction.

Job Responsibilities

Sales & Business Growth

- Achieve branch sales and revenue targets in line with Annual Operating Plan (AOP).
- Develop and execute business strategies to increase market share across the assigned territory.
- Identify new business opportunities and expand the dealer and distributor network.
- Drive secondary sales through effective market coverage and channel development.

Market Development

- Develop current markets and strengthen the company's presence in existing markets.
- Monitor competitor activities, pricing, and market trends.
- Recommend strategic initiatives to improve business performance.

Channel Management

- Build and maintain strong relationships with distributors, dealers, architects, consultants, builders, contractors, and key influencers.
- Ensure high levels of customer engagement and satisfaction.
- Support channel partners in achieving business objectives.

Team Leadership

- Lead, mentor, coach, and develop the branch sales team.
- Set individual performance goals and conduct regular performance reviews.
- Ensure effective implementation of Pre-Journey Plans, CRM, MIS, and sales processes.
- Drive employee engagement and capability development.

Collections & Commercial Excellence

- Ensure timely collections and maintain healthy receivables.




- Monitor customer credit limits and outstanding payments.
- Coordinate with Finance and Credit Control to minimize overdue receivables.

Pricing & Profitability

- Monitor market pricing and recommend pricing strategies.
- Ensure profitability while remaining competitive.
- Support implementation of promotional schemes and business initiatives.

Operational Excellence

- Ensure accurate and timely submission of sales reports and MIS.
- Monitor inventory availability and coordinate with Supply Chain.
- Ensure compliance with company policies and SOPs.

Key Performance Indicators

- Sales Target Achievement (Value & Volume)
- Branch Revenue & AOP Achievement
- Market Share Growth
- New Dealer/Distributor Acquisition
- Active Dealer Productivity
- Secondary Sales Growth
- Gross Margin & Profitability
- CRM & MIS Compliance
- Customer Satisfaction Score
- Team Productivity & Performance

Internal Stakeholders

External Stakeholders

- Business Head
- National Sales Head
- Marketing Team
- Product Management Team
- Finance & Accounts
- Credit Control Team
- Commercial Team
- Supply Chain & Logistics
- Manufacturing Team
- Distributors
- Dealers
- Retailers
- Architects
- Interior Designers
- Consultants
- Builders & Developers
- Contractors
- OEM Customers
- Institutional Customers
- Project Customers
- Channel Partners

Desired Position Qualification

- 12–15 years of experience in the Building Materials industry (Laminates, Plywood, MDF, Decorative Surfaces, etc.).
- Proven experience in managing multi-city/channel sales operations.
- Strong exposure to dealer, distributor, project, and influencer management..

Desired Education Qualification

- Bachelor's degree in Business Administration, Commerce, or related discipline.
- MBA preferred.

📌 Branch Manager (Ahmedabad)
🏢 Eternity Quests
📍 Ahmedabad