Kajkarma Innovations Private Limited is a technology and digital growth company helping businesses build, automate, market, and scale their digital operations.

We work with businesses across India and international markets, providing technology development, AI & automation solutions, digital marketing, growth strategy, and white-label services.

We are building a strong B2B outbound growth engine and are looking for an Email Marketing Specialist who understands high-volume cold email campaigns from infrastructure to conversion.

About the Role

We are looking for a B2B Email Marketing Specialist who will be responsible for planning, launching, managing, and optimizing large-scale outbound email campaigns.

This is not a newsletter or email design role.

Your primary responsibility will be to generate qualified B2B opportunities through cold email while maintaining strong deliverability, targeting the right decision-makers, and continuously improving positive reply and meeting-booking rates.

Successful high-volume email marketing is not simply about sending more emails. It requires the right data, infrastructure, segmentation, copy, deliverability, testing, and analytics.

Key Responsibilities

- Plan and execute high-volume B2B cold email campaigns.
- Manage multiple sending domains and email inboxes.
- Configure and maintain SPF, DKIM, DMARC, MX, and other email authentication records.
- Manage inbox warm-up and sender reputation.
- Monitor domain and mailbox health.
- Scale sending volume while maintaining strong deliverability.
- Target relevant B2B decision-makers such as founders, CEOs, CMOs, marketing heads, agency owners, and department heads.
- Segment leads based on industry, geography, company size, designation, and other relevant criteria.
- Verify email databases and maintain clean lead lists.
- Monitor and control bounce rates.
- Write and test cold email copy,



subject lines, CTAs, and follow-up sequences.
- Build multi-step automated outreach campaigns.
- Run A/B tests across copy, offers, audiences, subject lines, and campaign structures.
- Monitor campaign performance daily.
- Analyze delivery rate, bounce rate, reply rate, positive reply rate, meeting-booking rate, unsubscribe rate, spam complaints, and inbox health.
- Diagnose underperforming campaigns and implement improvements.
- Handle campaign and mailbox rotation across multiple domains.
- Protect sender reputation while increasing overall campaign volume.
- Coordinate with the lead generation team to improve lead quality.
- Coordinate with the sales team to ensure positive responses are followed up quickly.
- Categorize and manage replies such as interested, referral, follow-up later, not interested, out-of-office, and unsubscribe.
- Maintain campaign reports and performance dashboards.
- Continuously test current industries, audiences, offers, and messaging angles.
- Follow applicable email outreach, privacy, opt-out, and anti-spam requirements.

Required Skills We are primarily looking for practical experience with B2B cold email marketing and outbound lead generation.

You should understand

- B2B cold email strategy
- High-volume email infrastructure
- Email deliverability
- Domain and sender reputation
- Inbox warm-up
- SPF, DKIM, and DMARC
- Lead segmentation
- Email verification
- Bounce management
- Cold email copywriting
- Follow-up sequences
- A/B testing




- Campaign analytics
- Positive reply optimization
- Meeting generation through email outreach

Experience with tools such as Instantly, Smartlead, Lemlist, Apollo, Clay, NeverBounce, ZeroBounce, MillionVerifier, Zoho, HubSpot, or similar platforms will be an advantage. You do not need experience with every tool. We care more about whether you understand how a scalable B2B outbound email system actually works.

Main Objective

Your job is not simply to send the highest possible number of emails.

The goal is

Right Prospect → Right Offer → Right Message → Strong Deliverability → Positive Reply → Qualified Meeting The role will be evaluated primarily on the business results generated from outbound campaigns.

Key Performance Indicators

- Email volume managed
- Deliverability rate
- Bounce rate
- Domain and inbox health
- Reply rate
- Positive reply rate
- Qualified leads generated
- Meetings booked
- Campaign improvement over time
- Lead database quality
- Cost per qualified opportunity

Quality, positive replies, and qualified meetings matter more than vanity metrics such as open rate alone. Who We Are Looking For

You may be a strong fit if you:

- Have hands-on experience running B2B cold email campaigns.
- Are comfortable working with large B2B databases.
- Understand both technical deliverability and campaign strategy.
- Can identify why a campaign is not converting.
- Are highly analytical and data-driven.
- Can work independently and take ownership of campaigns.
- Are organized and detail-oriented.
- Continuously experiment with new messaging and targeting.
- Understand that sustainable email infrastructure is more important than blindly increasing sending volume.
- Focus on qualified opportunities and revenue, not just email statistics.

📌 B Email Marketing Specialist – High-Volume Outreach (Kolkata Metropolitan Area)
🏢 Kajkarma
📍 Kolkata Metropolitan Area