Job Purpose AM – Retail is responsible for overseeing and optimizing the all retail business at the airport. The retail team plays a pivotal role in ensuring the seamless integration of retail services with the airport’s commercial objectives, driving revenue growth, operational excellence, and strategic brand partnerships. By delivering a world class retail experience, this role enhances passenger satisfaction and strengthens the airport's positioning as a premium travel hub.
- Improve Sales through enhancement of Penetration across all formats of retail outlets
- Develop strategy for sustainable revenue growth across formats
- Work on improving space productivity across all categories
- Understand passenger insights vide consumer research and develop strategic initiatives to cater to evolving consumer preferences.
Category Management and Partner Engagement
- Undertake extensive analytics to derive insights that can be used to improve KPIs (SPP, Penetration, ATV) thereby enhance revenue generation.
- Enhancing sales per passenger and leveraging data-driven demand forecasting / day part analysis.
Operational Excellence
- Effective on-floor monitoring of retail operations to enhance passenger experience and revenue uplift
- Drive operational efficiency by improving turnaround times, streamlining supply chain processes
- Enforce governance mechanisms to prevent revenue leakages, ensure billing accuracy,
and uphold compliance with concession agreements.
- Implement service excellence frameworks / quality audits across Retail Outlets.
- Leverage analytics to optimize service offerings, menu engineering, and peak-hour efficiency.
Regulatory and Contractual Compliance
- Monitor regulatory developments and implement necessary updates to policies, procedures, and SOPs impacting retail.
- Monitor adherence to all concession agreements, custodianship requirements, and regulatory mandates governing duty-free operations.
- DSO within timelines
AOP Development and Management
- Formulate AOPs with targeted revenue and align Concessionaire | Revenue growth must result in sustainable long term value creation for the airport
- Monitor financial performance and implement actions to meet revenue and profitability goals.
Key Performance Indicators (KPIs)
- Spends per Passenger (SPP)
- ATV
- Penetration %
- No. of current brands / first of its kind concepts launched
- Cadence of Consumer Research
- Weekly Analytics | Insights Shared with Business Partners and Intervention
- ASQ | Skytrax Rating for the Airport
- Adherence to Zero Tolerance Initiatives - ERM | OMDA | Internal Audit
- Revenue Growth vs. AOP Targets
- DSO within Defined No. of Days
- Customer Satisfaction Scores (CSAT)
- Passenger Complaint Resolution (within defined timeframe)
- Income Target (Rs. Cr.) for the FY
- Spends per Passenger (SPP) | Penetration %
- Income Per Passenger (IPP)
- Income per Sqm (IPSM)
Other Dimensions
- Mystery Audit | Quality Audits
- Below Line Improvement Plan (BLIP)
- Daily Sales Outstanding (DSO)
Education Qualifications MBA in any stream Relevant Experience Minimum 5 years relevant experience in Retail Operations/Merchandising/Business Development
COMPETENCIES
- Analysis and Planning (Practitioner)
- Concession Management (Practitioner)
- Concessionaire/Partner Management (Practitioner)
- Marketing Strategy (For Hyderabad) (Proficient)
- Business Development (Practitioner)
- Customer Experience (Practitioner)
- Revenue Maximization (Practitioner)
- Customer Insights (Practitioner)
- Social Awareness
- Entrepreneurship
- Personal Effectiveness
- Problem Solving & Analytical Thinking
- Planning & Decision Making
- Capability Building
- Strategic Orientation
- Stakeholder Focus
- Networking
- Execution & Results
- Teamwork & Interpersonal influence
📌 Associate Manager - Commercial Non Aero - (Bawana)
🏢 GMR Group
📍 Bawana
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