Role Overview

ZEE 5 Revenue Team is looking for a strategic and commercially driven professional to lead Content Monetization & Platform GTM Strategy. The role will be responsible for maximizing the commercial value of content across ZEE5, Social Media and YouTube by developing compelling go-to-market strategies, sponsorship solutions and monetization frameworks.

The incumbent will act as the bridge between Content, Programming, Marketing, Sales, Partnerships and Business teams to ensure every content property is positioned, packaged and monetized to its fullest potential. This role requires a strong blend of content understanding, commercial acumen, strategic thinking, data analytics and stakeholder management.

Key Responsibilities

Content Commercialization

- Own the end-to-end commercialization strategy for all content across ZEE5, Social and YouTube.

- Develop monetization frameworks for Originals, Acquired Content, Movies, Sports, Tentpole Events, Impact Properties and Special Programming.

- Identify revenue opportunities across sponsorships, branded integrations, platform innovations and cross-platform packages.

- Build differentiated monetization narratives aligned with advertiser objectives.

Go-to-Market Strategy

- Design and execute GTM strategies for all major content launches.

- Develop compelling sales stories, positioning frameworks and advertiser propositions.

- Create innovative sponsorship packages across Digital, Social and Connected TV ecosystems.

- Partner closely with Marketing and Content teams to maximize launch impact and commercial outcomes.

Content Intelligence

- Publish periodic Content Intelligence reports highlighting upcoming content opportunities, performance trends and monetization recommendations.

- Track consumption metrics,



audience behaviour and engagement trends to refine commercial strategies.

- Build performance dashboards and actionable insights for leadership and sales teams.

- Continuously evaluate content performance and optimize GTMs based on learnings.

Sponsorship Strategy & Execution

- Lead the creation of sponsorship opportunities across all premium content properties.

- Work with Sales teams to develop customized client solutions and integrated offerings.

- Oversee end-to-end execution of sponsorship deliverables in collaboration with internal stakeholders.

- Conduct post-campaign evaluations, ROI analysis and client performance reviews.

Cross-functional Collaboration

- Partner with Programming, Content Acquisition, Product, Marketing, Revenue, Ad Operations and Sales teams to align commercial priorities.

- Serve as the commercial representative during content planning discussions.

- Ensure timely availability of sales collateral, pricing recommendations and monetization strategies.

Strategic Planning

- Forecast revenue potential for upcoming content slate.

- Recommend pricing strategies based on demand, audience potential and competitive benchmarking.

- Identify emerging monetization opportunities across new formats, creator ecosystems and platform innovations.

- Drive continuous improvement in content packaging, GTM effectiveness and advertiser engagement.

Job Requirement

- 10-14 years of experience in Digital Media, OTT, Broadcast, Media Sales Strategy, Content Strategy or Revenue Planning.

- Robust understanding of OTT monetization models, digital advertising ecosystem and sponsorship sales.

- Experience in developing GTM strategies for premium content, sports or entertainment properties.

- Proven track record of working with cross-functional teams and senior leadership.

📌 Associate Director – Content Monetization & Platform GTM Strategy (Mumbai)
🏢 Zee Entertainment Enterprises
📍 Mumbai