Jiostar Creative Works acts as a fulcrum, anchoring the shaping of ideas and seamless execution for the JioStar Entertainment Network. The team helps brands with their business challenges by weaving in seamless brand communication through in-show integrations, character-led narratives, tentpole solutions, on-ground activations and branded content across TV & Digital.
This team’s offerings are high-impact, culturally relevant, and scalable entertainment solutions that go beyond traditional FCT.
Key Responsibilities
- Managing briefs across regions and multiple sales teams YME / Movies / Digital / Regional
- Liaising closely with sales teams to understand client objectives and translate them into effective, insight-led solutions
- Driving solutioning for key properties across MTV, WTP (on-air and digital), and English content
- Creating presentations and pitch decks
- Collaborating with internal stakeholders including Sales, Programming, Marketing, and PRS
- Managing external vendors and partners for execution of deliverables
- Leading sponsor-led shoots, ensuring seamless brand integration and quality output
- Overseeing end-to-end execution of sponsor deliverables
- Developing post-evaluation presentations for brands, capturing performance, impact, and key learnings