Job Overview

We are looking for a YouTube Manager who can take end-to-end ownership of the YouTube channel, from content planning and strategy to execution, optimization, analytics, and growth. The ideal candidate should have strong knowledge of the YouTube ecosystem, audience behaviour, content trends, SEO, and performance marketing.

Job Overview

We are looking for a YouTube Manager who can take end-to-end ownership of the YouTube channel, from content planning and strategy to execution, optimization, analytics, and growth. The ideal candidate should have strong knowledge of the YouTube ecosystem, audience behaviour, content trends, SEO, and performance marketing.

Key Responsibilities

- Develop and execute the overall YouTube content and growth strategy aligned with business and brand objectives.
- Manage the YouTube channel end-to-end, including content planning, publishing, optimization, and performance tracking.
- Build and maintain monthly and quarterly content calendars in collaboration with content, creative, and production teams.
- Identify relevant YouTube trends, formats, topics, and audience insights to improve channel performance.
- Optimize video titles, descriptions, tags, thumbnails, playlists, and metadata for YouTube SEO and discoverability .
- Monitor and analyse key metrics such as views, watch time, CTR, audience retention, subscribers, engagement, and traffic sources.
- Use YouTube Analytics to identify performance gaps and develop actionable strategies for channel growth.
- Work closely with writers, designers, video editors, creators, and production teams to ensure timely delivery of content.
- Develop strategies to improve subscriber growth, watch time, engagement, and overall channel visibility .
- Conduct competitor and market analysis to identify content opportunities and emerging trends.
- Provide regular performance reports and actionable insights to internal stakeholders.
- Manage content experimentation, including thumbnails, titles, formats, posting frequency, and video length.




- Coordinate with internal teams and external creators/influencers wherever required.
- Stay updated with YouTube algorithm changes, platform features, creator trends, and best practices .
- Ensure content is aligned with brand guidelines, platform policies, and audience expectations.
- Take ownership of YouTube KPIs and continuously identify opportunities for channel growth and monetisation.

Required Skills

- 5+ years of experience in YouTube management, digital media, content strategy, or a related field .
- Solid understanding of YouTube Analytics and channel performance metrics.
- Hands-on knowledge of YouTube SEO, content optimization, audience retention, and channel growth strategies .
- Strong understanding of content trends and digital audience behaviour.
- Excellent project management and coordination skills.
- Strong analytical and problem-solving abilities.
- Ability to work with creative, content, production, and marketing teams.
- Strong communication and stakeholder management skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Experience working in a digital agency/media/content environment will be an advantage.
- Develop and execute the overall YouTube content and growth strategy aligned with business and brand objectives.
- Manage the YouTube channel end-to-end, including content planning, publishing, optimization, and performance tracking.
- Build and maintain monthly and quarterly content calendars in collaboration with content, creative, and production teams.
- Identify relevant YouTube trends, formats, topics, and audience insights to improve channel performance.
- Optimize video titles, descriptions, tags, thumbnails, playlists,



and metadata for YouTube SEO and discoverability .
- Monitor and analyse key metrics such as views, watch time, CTR, audience retention, subscribers, engagement, and traffic sources.
- Use YouTube Analytics to identify performance gaps and develop actionable strategies for channel growth.
- Work closely with writers, designers, video editors, creators, and production teams to ensure timely delivery of content.
- Develop strategies to improve subscriber growth, watch time, engagement, and overall channel visibility .
- Conduct competitor and market analysis to identify content opportunities and emerging trends.
- Provide regular performance reports and actionable insights to internal stakeholders.
- Manage content experimentation, including thumbnails, titles, formats, posting frequency, and video length.
- Coordinate with internal teams and external creators/influencers wherever required.
- Stay updated with YouTube algorithm changes, platform features, creator trends, and best practices .
- Ensure content is aligned with brand guidelines, platform policies, and audience expectations.
- Take ownership of YouTube KPIs and continuously identify opportunities for channel growth and monetisation.

Required Skills

- 5+ years of experience in YouTube management, digital media, content strategy, or a related field .
- Strong understanding of YouTube Analytics and channel performance metrics.
- Hands-on knowledge of YouTube SEO, content optimization, audience retention, and channel growth strategies .
- Strong understanding of content trends and digital audience behaviour.
- Excellent project management and coordination skills.
- Strong analytical and problem-solving abilities.
- Ability to work with creative, content, production, and marketing teams.
- Strong communication and stakeholder management skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Experience working in a digital agency/media/content environment will be an advantage.

📌 Assistant YouTube Manager (Mumbai)
🏢 Fluidscapes Consultants
📍 Mumbai