Key Responsibilities 1.

Strategic

Leadership • Develop and execute a comprehensive marketing strategy aligned with business goals, sales targets, and project timelines.

- Collaborate closely with the leadership team to define market positioning, pricing strategy, and go-to-market plans for new launches.
- Lead and mentor a multidisciplinary marketing team (digital, brand, performance, CRM, design, content, etc.).
- Brand & Communications • Strengthen the UK Realty brand identity across all touchpoints — online, offline, and experiential.
- Ensure consistent brand voice across ATL/BTL campaigns, digital channels, and customer communication.
- Drive high-impact storytelling around the company's vision, projects, and customer success stories.
- Digital & Performance Marketing • Lead end-to-end digital marketing: SEO, SEM, social media, programmatic, influencer campaigns, and performance marketing.
- Use analytics and tools to measure ROI, optimize campaigns, and improve lead quality.
- Collaborate with the sales team to improve lead-to-site-visit-to-booking conversion ratios. 4.

Marketing

Automation • Implement driven tools for customer segmentation, predictive lead scoring, chatbot engagement, and content personalization.

- Use generative to accelerate campaign design, ad copy creation, and social content ideation.
- Leverage data analytics and machine learning to derive actionable insights from marketing data.
- Stay updated on emerging technologies relevant to marketing and real estate. 5.

Market

Research & Consumer Insights • Conduct competitor benchmarking and consumer behavior analysis to inform marketing strategies.

- Use and data visualization tools to extract trends and predict market shifts.
- Build dashboards for real-time performance tracking and leadership reporting.
- Partnerships & Ecosystem Development • Manage relationships with media houses, digital agencies, PR firms, and tech partners.




- Drive strategic partnerships with PropTech, fintech, and startups to enhance marketing innovation.
- Events, PR & Offline Marketing • Plan and execute large-scale real estate events, exhibitions, and experiential activations.
- Strengthen media relations and corporate communications to enhance brand visibility and reputation. ⸻ Required Qualifications & Skills Education :
- MBA/PGDM in Marketing, Business, or related field from a reputed institution .
- Additional certification in for Business / Digital Marketing / Data Analytics preferred Experience:
- 10–15 years of progressive marketing experience, with at least 5 years in a leadership role within real estate, lifestyle, or property developme nt.
- Proven track record in launching and scaling residential/commercial real estate projec ts.
- Experience working with or leading enabled marketing systems (e.g.ChatGPT, Midjourney, Google AI tools, etc.). Technical & Functional Skills • Strong command of digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads, CRM to ols).
- Deep understanding of consumer funnels, ROI metrics, and marketing attribution mo dels.
- Exposure to AI marketing stacks (automation, content generation, data analytics, personalization engi nes).
- Familiarity with PropTech trends, lead management CRMs, and customer data platf orms.
- Excellent communication, presentation, and team leadership skills.⸻ Preferred Profile• A real estate marketing veteran with a forward-thinking AI generalist mindset.
- Someone who is equally comfortable discussing branding and data pipeline s.
- Strategic yet hands-on; analytical yet creative.
- Entrepreneurial thinker with a robust sense of ownership and innovation Key Performance Indicators (KPIs) • Lead-to-booking conversion ratio improvement.
- Cost per qualified lead reduction.
- Growth in brand engagement and organic r each.
- Marketing ROI (ROMI) and campaign efficiency.
- Successful implementation of AI-driven tools and workflows.

📌 Assistant General Manager Marketing (Mumbai)
🏢 UK Realty
📍 Mumbai