Key Responsibilities

- Strategic Leadership
- Develop and execute a comprehensive marketing strategy aligned with business goals, sales targets, and project timelines.
- Collaborate closely with the leadership team to define market positioning, pricing strategy, and go-to-market plans for new launches.
- Lead and mentor a multidisciplinary marketing team (digital, brand, performance, CRM, design, content, etc.).
- Brand & Communications
- Strengthen the UK Realty brand identity across all touchpoints — online, offline, and experiential.
- Ensure consistent brand voice across ATL/BTL campaigns, digital channels, and customer communication.
- Drive high-impact storytelling around the company’s vision, projects, and customer success stories.
- Digital & Performance Marketing
- Lead end-to-end digital marketing: SEO, SEM, social media, programmatic, influencer campaigns, and performance marketing.
- Use analytics and tools to measure ROI, optimize campaigns, and improve lead quality.
- Collaborate with the sales team to improve lead-to-site-visit-to-booking conversion ratios.
- Marketing Automation
- Implement driven tools for customer segmentation, predictive lead scoring, chatbot engagement, and content personalization.
- Use generative to accelerate campaign design, ad copy creation, and social content ideation.
- Leverage data analytics and machine learning to derive actionable insights from marketing data.
- Stay updated on emerging technologies relevant to marketing and real estate.
- Market Research & Consumer Insights
- Conduct competitor benchmarking and consumer behavior analysis to inform marketing strategies.
- Use and data visualization tools to extract trends and predict market shifts.
- Build dashboards for real-time performance tracking and leadership reporting.
- Partnerships & Ecosystem Development
- Manage relationships with media houses, digital agencies, PR firms, and tech partners.




- Drive strategic partnerships with PropTech, fintech, and startups to enhance marketing innovation.
- Events, PR & Offline Marketing
- Plan and execute large-scale real estate events, exhibitions, and experiential activations.
- Strengthen media relations and corporate communications to enhance brand visibility and reputation.

⸻

Required Qualifications & Skills

Education

: - MBA/PGDM in Marketing, Business, or related field from a reputed institution

. - Additional certification in for Business / Digital Marketing / Data Analytics preferred

Experience

- 10–15 years of progressive marketing experience, with at least 5 years in a leadership role within real estate, lifestyle, or property developme nt. - Proven track record in launching and scaling residential/commercial real estate projec ts. - Experience working with or leading enabled marketing systems (e.G.ChatGPT, Midjourney, Google AI tools, etc.).

Technical & Functional Skills

- Strong command of digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads, CRM to ols). - Deep understanding of consumer funnels, ROI metrics, and marketing attribution mo dels. - Exposure to AI marketing stacks (automation, content generation, data analytics, personalization engi nes). - Familiarity with PropTech trends, lead management CRMs, and customer data platf orms. - Excellent communication, presentation, and team leadership skills.⸻

Preferred Profile -

A real estate marketing veteran with a forward-thinking AI generalist mindset.

- Someone who is equally comfortable discussing branding and data pipeline s. - Strategic yet hands-on;

analytical yet creative.

- Entrepreneurial thinker with a solid sense of ownership and innovation

Key Performance Indicators (KPIs)

- Lead-to-booking conversion ratio improvement.
- Cost per qualified lead reduction.
- Growth in brand engagement and organic r each.
- Marketing ROI (ROMI) and campaign efficiency.
- Successful implementation of AI-driven tools and workflows.

📌 Assistant General Manager Marketing (India)
🏢 UK Realty
📍 India