Role & responsibilities

- Drive Cattle Feed sales and achieve assigned monthly and annual targets.

- Develop and strengthen distributor, dealer and retailer networks within the assigned territory.

- Generate new leads, identify market opportunities and convert prospects into sales.

- Conduct regular market visits and ensure effective territory coverage.

- Build and maintain strong relationships with distributors, dealers, retailers and customers.

- Understand customer requirements and communicate product features, nutritional benefits and usage effectively.

- Monitor market demand, competitor activities, pricing and product movement.

- Ensure regular order generation, sales follow-up and collection coordination.

- Identify new markets and expand the company's Cattle Feed business.

- Maintain accurate sales, customer and market-visit records and submit timely reports.

- Work closely with the RSM to execute sales strategies and achieve business objectives.

Preferred candidate profile

- Graduate; qualification in Animal Husbandry, Animal Nutrition, Veterinary Science or related field will be an advantage.

- Relevant experience in the Animal Feed/Cattle Feed Industry is mandatory.





- Solid practical knowledge of Cattle Feed, Animal Nutrition and Animal Husbandry.

- Proven experience in Cattle Feed sales, marketing, distribution or territory management.

- Strong understanding of the Cattle Feed market and distributor/dealer network.

- Excellent communication, negotiation and customer relationship skills.

- Strong lead-generation, sales-conversion and business-development ability.

- Target-oriented, self-motivated and commercially focused.

- Comfortable with extensive field work and territory travel.

- Two-wheeler and valid driving licence preferred.

Perks and perks

- Competitive salary based on experience and suitability.

- Performance-based growth opportunities.

- Opportunity to work with a growing Animal Feed Manufacturing Company.

- Opportunity for growth opportunities within the Sales & Marketing hierarchy.

- Exposure to Cattle Feed market development and large-scale territory operations.

- TA/DA and applicable travel expenses as per company policy.

- Performance recognition and incentives, wherever applicable as per company policy.

📌 Area Sales Manager (Barabanki)
🏢 Fish Gold Industries
📍 Barabanki