Position : Area Sales Manager - Guwahati

nSupervised by : Zonal Head

nRole Purpose

nRole holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.

nPlanning, Strategy & Financials

nUnderstand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand proposition

nProvide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions

nUnderstand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area

nMonitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap

nConduct market research and create reports on future changes in the FMCG business for Sales Manager

nOperational/ Functional

nTake responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review

nEnsure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules





nEnsure optimal inventory management and monitor effectiveness of channel partners in the region

nProvide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state

nCoordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area

nPeople/ Self Development

nReview and monitor performance of team members' and provide requisite developmental support/ inputs

nDrive high performance and recommend training as required for team's continuous development

nDevelop the team and update their knowledge base to cater the organization need

nEnhance engagement levels of the team, thereby increasing employee satisfaction in the department

nPolicies, Processes and Procedures

nEnsure adherence to standard framework and uniform processes for sales and distribution department in allocated area

nMonitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etc

nPropose and develop effective and effective sales structure to maximize coverage and productivity

nKnowledge and Experience

n6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry)

nEducation and Certifications

nBachelor's degree . MBA is preferred

📌 Area Sales Manager (Guwahati)
🏢 Bajaj Consumer Care
📍 Guwahati