Position Title

: Territory Sales in charge

Function

: Sales

Key Stakeholders

- Internal: Sales Admin, Depot, Quality

- External: AW &
- AWSM, Retailers, Wholesalers (W/S)

Educational Qualification:

Graduate

Desired Competencies

- Market Execution, Business Development, Channel Partner Management, Selling &
- Negotiation

Key Responsibilities

- Ensure achievement of secondary sales targets

- Setting objectives for AW

- Breaking objectives for AWSM (beat-wise)

- Ensure communication of objectives to AW

- Periodic tracking of objectives

- AW Management

- Align, support & motivate AW to meet business objectives

- Ensure adequate infrastructure & systems

- Act as a commercial interface between AW &
- BIL

- Coach, manage & evaluate AWSM performance

- Coach AWSM on BIL best practices &

- WOW

- Train AWSM on the Sales Call Process

- Evaluate their performance Periodically

- Provide on-the-job support/guidance for addressing territory-specific issues

- Ensure adequate service level in market & build business in existing & new outlets

- Ensure adequate servicing at dealer points

- Maintain relations with existing dealers





- Increase the depth and width per dealer

- Prospect new outlets

- Perform activations as per decided by ASM

- Execute visibility implementation &

- Merchandizing

- Ensure adherence to plan-o-gram

- Ensure execution of primary & secondary Merchandizing

- Ensure execution of Visibility Implementation

- Implement launch of recent consumer promos/trade schemes & new products

- Operationalize new products through communication & sampling

- Effectively communicate schemes to AWSM to ensure the right sell-in at the dealer point

- Track & review the performance of new products/schemes

- Market Intelligence

- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility, etc.

- Maintain records & systems

- PJP data

- MIS reporting

- Ensure the Hub of UDAAN

- Represent Britannia for consumer complaints

- Visit consumers to address & sort quality complaints.

- Inform Quality about the status of complaint

📌 Area Sales Executive (Ludhiana)
🏢 Britannia Industries
📍 Ludhiana