Role Overview: /n We are seeking a dynamic Amazon PPC Specialist. /n To join our team, specializing in marketplace advertising for Amazon, This individual will play a crucial role in driving the advertiser success by effective communication, providing strategic insights and data-driven recommendations, leading the media buying team, and collaborating with various teams to ensure client goals are met efficiently. /n Responsibilities: /n ● Marketplace Advertising Strategy: Lead advertising for Amazon driving performance and efficiency. /n ● Data-Driven Insights: Guide the marketplace team with actionable, data-backed opportunities for scaling advertising efforts and optimizing performance. Provide deep insights into marketplace sentiments and trends to enhance overall strategy. /n ● Client Relationship Management: Build and nurture strong relationships with Category Managers across marketplaces to generate key insights and develop strategic plans that drive client success. /n ● Platform Trends & Innovations: Stay ahead of industry trends and emerging platform capabilities. Integrate new functionalities and updates into existing client strategies for continuous improvement. /n ● Client Retention: Ensure high levels of client satisfaction, focusing on the retention /n and growth of both existing and newly onboarded clients. /n ● Team Leadership & Collaboration: Manage and mentor the marketplace media /n buying team, setting transparent goals and ensuring performance targets are achieved. /n Collaborate closely with internal teams, particularly the Strategy team, to pitch /n innovative solutions to prospective clients. /n ● Budget & Goal Planning:
Oversee monthly budget planning and set actionable /n goals in line with client roadmaps, ensuring alignment between client expectations /n and performance outcomes. /n ● Client Review Meetings: Lead weekly/bi-weekly client review meetings by guiding /n the team in preparing comprehensive review decks that highlight key performance /n opportunities, growth areas, and action plans. /n ● Operational Coordination: Coordinate daily with media buyers and operations /n teams to ensure smooth execution of campaigns and optimize performance. /n ● Primary KPIs: Focus on driving revenue and Return on Ad Spend (ROAS) as the /n primary key performance indicators, ensuring all efforts are aligned with these /n outcomes. /n Eligibility Criteria: /n ● Experience: Minimum of 2 years of hands-on experience managing advertising /n across major marketplaces like Amazon. /n ● Skills: Strong oratory, presentation, and analytical skills.
Ability to communicate /n complex ideas effectively to both internal teams and clients. /n ● Marketplace Performance Understanding: In-depth knowledge of factors that /n influence marketplace performance, including: /n ○ Organic share drivers /n ○ Conversion rate optimization techniques /n ○ Seasonal and sales planning strategies /n ○ Category benchmarking & market research to inform decisions and strategies /n About Neon Digital: /n At Neon Digital, we are committed to delivering cutting-edge digital marketing solutions that /n drive meaningful results for our clients. We focus on delivering performance-driven /n strategies in the fast-evolving world of marketplace advertising. Join us to be part of a /n dynamic, forward-thinking team! /n Visit Neon Digital