Job Summary

We are looking for a Senior Data Analyst to drive data-driven insights across advertiser performance, audience quality, inventory, and supply-side partnerships within a data-intensive programmatic advertising setting.

The role involves working closely with Engineering, Data Science, ML, and Business teams to analyse large-scale datasets, build dashboards and forecasts, identify trends, and translate complex data into actionable business recommendations.

Key Responsibilities
- Analyse audience behaviour, segmentation, campaign performance, targeting efficiency, and ROI.
- Evaluate inventory quality, bid-stream data, win rates, CPM/eCPM trends, and supply performance.
- Build and maintain reporting for key DSP metrics including bid win rate, auction efficiency, audience match rate, cost per outcome, and pacing.
- Develop inventory and impression forecasting models to support planning and pricing decisions.
- Perform geo-based analysis at ZIP-code/sub-regional level to identify audience and inventory trends.




- Analyse large-scale event-level and bid-stream datasets using appropriate sampling techniques.
- Partner with Engineering teams on data pipelines, instrumentation, data validation, and data quality.
- Work with Data Science/ML teams to interpret model outputs and convert them into actionable business insights.
- Build self-service dashboards and analytics solutions for business and internal stakeholders.
- Design and evaluate A/B tests and experiments related to bidding, audience models, and supply optimisation.
- Monitor DSP integrations with SSPs, DMPs, and data partners to identify data quality and signal gaps.
- Identify trends, anomalies, optimisation opportunities, and business growth areas and present recommendations to leadership.

Required Skills

Data & Analytics
- 6+ years of experience in Data Analytics / Data Analysis.
- Strong expertise in SQL for analysis, automation, and statistical work.
- Experience working with large-scale da

📌 Senior Data Analyst (India)
🏢 BuildxPartners
📍 India