Job Description Job Description: PM – Public Relations & ORM n n n Position Title: PM – Public Relations & ORM n Location: Delhi NCR n Company: BPTP (bptp.com) n Industry: Real Estate n n Role Summary: n The People Manager – PR & ORM will oversee the company's public relations activities, manage online reputation, lead a team of PR and ORM professionals, and serve as the key liaison across internal and external stakeholders. This role requires strategic thinking, excellent communication skills, strong media relations & stakeholder management capability, and the ability to translate corporate objectives into impactful media and online narratives. n n Key Responsibilities: n Public Relations (PR): n n n Develop and execute integrated PR and corporate communication strategies to strengthen BPTP's brand reputation, visibility, and market positioning. n Build and nurture relationships with media, journalists, editors, industry bodies, and key influencers. n Drive proactive media engagement through press releases, media briefings, interviews, press conferences, project launch communications, and corporate announcements. n Develop and manage an annual PR calendar aligned with business milestones, project launches, leadership announcements, awards, and CSR initiatives. n Monitor media coverage, industry trends, competitor activity, and market developments, providing strategic recommendations to leadership. n Lead crisis communication planning and response, ensuring timely, accurate, and consistent messaging during sensitive situations. n Manage award nominations, industry recognitions, and speaking opportunities to enhance corporate and leadership visibility. n n n Content Strategy & Creation: n n n Develop and implement a content strategy aligned with business objectives and brand positioning.



n Create and oversee high-quality content including press releases, media articles, leadership bylines, opinion pieces, speeches and key messages. n Drive thought leadership initiatives for senior leadership and CXOs by identifying relevant industry trends, commentary opportunities, and speaking platforms. n Collaborate with internal teams and agency partners to create compelling narratives around projects, market trends, customer experiences, innovation, and business milestones. n Lead communication initiatives for BPTP Foundation and CSR programs, creating impactful stories, beneficiary narratives, and social impact content to strengthen stakeholder engagement. n Ensure consistency of brand voice, messaging, and communication standards across all external channels. n n n Online Reputation Management (ORM): n n n Monitor, manage, and enhance the company’s online presence across news articles, review platforms, and digital forums. n Address customer feedback, negative comments, and online crises in a timely and professional manner. n Develop content strategies that positively influence the company’s online image. n Analyze ORM performance metrics and provide actionable insights. n n Stakeholder Management : n n n Act as the primary point of contact between PR/ORM functions and senior leadership, keeping them informed of media trends, risks, and opportunities. n Build strong working relationships with internal stakeholders (Sales, Marketing, Legal, CRM, Leadership/CXOs)



to ensure messaging consistency and timely sign-offs. n Manage external stakeholders including PR agencies, media houses, journalists, influencers, and event partners to ensure deliverables and timelines are met. n Coordinate cross-functionally during crisis situations, ensuring aligned and timely communication across all stakeholders. n Present periodic PR/ORM performance updates and strategic recommendations to leadership and other relevant stakeholders. n n n Measurement & Reporting n n n Track and report key communication metrics including media coverage, share of voice, message penetration, sentiment analysis, reputation scores, and leadership visibility. n Prepare monthly, quarterly, and annual communication performance reports with strategic recommendations for continuous improvement. n n Required Skills & Qualifications: n n Proven experience in PR, ORM, or corporate communications (8–12 years preferred, with at least 3–5 years in a managerial role). n Strong media relations and crisis communication skills. n Deep understanding of social media platforms, digital analytics, and ORM tools. n Exceptional written and verbal communication skills. n Ability to strategize, plan, and execute PR campaigns effectively. n Leadership skills with experience managing and mentoring a team. n n Educational Qualification: n n Bachelors or Master’s degree in Mass Communication, Public Relations, Marketing, or a related field. n n Why Join BPTP: n n Lead and shape the public image of a reputed real estate brand. n Manage a talented team in a dynamic work environment. n Prospect to work on strategic communication initiatives across multiple channels. n Exposure to innovative marketing campaigns and industry best practices. n n n Share your resume at

📌 Public Relations & ORM (Noida)
🏢 BPTP
📍 Noida