Role Summary:

If you believe great design happens where creativity, technology, storytelling, and visual craft come together, Lemon Yellow is the place for you.

We re looking for a Senior Visual Designer with 7+ years of experience to lead visual design across our brand, marketing, culture, and communication initiatives. The ideal candidate combines strong visual design fundamentals with advanced Figma expertise and hands-on experience with AI-powered image generation and emerging creative technologies.

You ll take ideas from concept to execution, experiment with new tools and workflows, create compelling visual narratives, and help build a distinctive and consistent visual language for the brand.

Key Responsibilities

Visual Design & Creative Direction

- Lead visual direction across internal branding, marketing campaigns, culture initiatives, recruitment, events, and brand communications.
- Translate briefs, business objectives, and abstract ideas into strong visual concepts and compelling narratives.
- Create high-quality visual assets for social media, websites, presentations, campaigns, events, emailers, and internal communications.
- Develop and maintain a consistent visual language across different formats and touchpoints.
- Explore emerging visual trends, styles, formats, and technologies to continuously evolve the brand.
- Present and articulate creative concepts clearly to stakeholders and incorporate feedback effectively.

Figma & Design Systems

- Demonstrate advanced hands-on expertise in Figma, including Auto Layout, Components, Variables, Grids, Effects, Boolean Operations, responsive layouts, and design systems.
- Use Figma to create scalable, structured, and production-ready visual systems and templates.
- Leverage Figma Buzz to build scalable templates for emailers and other repeatable marketing and communication formats.




- Stay current with Figma s latest features, plugins, and capabilities and identify opportunities to improve creative workflows and efficiency.

AI & Emerging Creative Technologies

- Use AI-powered image-generation and creative tools as an integral part of the visual design process.
- Experiment with AI to develop concepts, generate imagery, explore visual directions, and accelerate creative production.
- Build structured and repeatable AI workflows that can scale across projects and teams.
- Work with node-based AI workflows and creative platforms such as Figma Weave, Higgsfield, Magnific Spaces, or similar emerging tools.
- Explore AI MCPs and app integrations to connect creative tools and automate parts of the design workflow.
- Evaluate emerging AI tools and identify practical applications that improve creative quality, speed, and scalability.

Adobe & Motion

- Solid hands-on expertise in Adobe Creative Suite, particularly Photoshop and Illustrator.
- Use Photoshop for image compositing, manipulation, retouching, cleanup, and AI-assisted image creation.
- Use Illustrator to create and refine vector-based visual assets and illustrations.
- Basic knowledge of After Effects is a bonus, particularly for working with styleframes and motion workflows.

What are we looking for

- 7+ years of professional experience in Visual Design, Brand Design, or a related creative discipline.
- Advanced hands-on expertise in Figma.
- Strong understanding of typography, composition,



visual hierarchy, colour, imagery, layout, and branding.
- Hands-on experience with AI-powered image generation and creative tools.
- Ability to integrate AI meaningfully into professional creative workflows rather than using it only for experimentation.
- Strong conceptual thinking and the ability to turn abstract ideas into compelling visual solutions.
- Strong understanding of brand consistency and visual storytelling across multiple formats.
- Ability to learn, experiment with, and adopt emerging creative technologies quickly.
- Strong communication, presentation, collaboration, and stakeholder-management skills.
- Experience mentoring designers or leading creative initiatives is an advantage.
- A design-related degree or equivalent professional experience is preferred.
- A solid portfolio showcasing visual design, creative direction, branding, visual storytelling, and experimentation with AI/ emerging technologies.

What will make you stand out

- You combine design craft with technology and experimentation.
- You know when to use AI to enhance creativity-not simply to automate it.
- You can build scalable visual systems instead of creating one-off assets.
- You are comfortable moving between concept development, visual design, AI experimentation, and execution.
- You actively explore new tools and are excited about shaping the future of creative workflows.

Required Skills Brand Communication AI Image Generation Visual Design Advanced Figma Creative Direction Campaign Design Visual Storytelling

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr Visual Designer (Mumbai)
🏢 Lemon Yellow
📍 Mumbai