About the Role

We are looking for a Senior Performance Marketer who can independently plan, execute, optimise, and scale paid advertising campaigns for multiple brands. The ideal candidate should have robust hands-on experience in Meta Ads and Google Ads, with a focus on generating profitable growth, improving ROAS, and driving conversions.

The candidate should be comfortable working with D2C and e-commerce brands, analysing campaign data, identifying growth prospects, and collaborating with creative and content teams to develop high-performing ad campaigns.

Key Responsibilities
Plan, launch, manage, and optimise Meta Ads and Google Ads campaigns.
Develop performance marketing strategies based on brand objectives, target audience, funnel stages, and budgets.
Manage campaigns focused on sales, leads, conversions, traffic, and customer acquisition.
Monitor key metrics such as ROAS, CPA, CPC, CPM, CTR, CVR, CAC, AOV, and revenue.
Analyse campaign performance and make data-driven optimisation decisions.




Scale profitable campaigns while maintaining healthy acquisition costs and ROAS.
Conduct A/B testing for audiences, creatives, ad copies, placements, offers, and campaign structures.
Work closely with the Content Strategist, Graphic Designer, Video Editor, and Creative Team to develop performance-focused ad creatives.
Provide creative briefs based on campaign performance and identify which hooks, formats, angles, and messaging should be tested.
Conduct competitor and market research to identify current advertising opportunities.
Manage campaign budgets and ensure efficient utilisation of ad spend.
Prepare regular performance reports and communicate campaign insights to management and clients.
Identify underperforming campaigns and implement corrective strategies.
Develop and optimise full-funnel advertising strategies from awareness to conversion and remarketing.
Coordinate with the website/e-commerce team to identify landing page and con

📌 Senior Performance Marketer Jaipur
🏢 Oxbow Creatives
📍 Jaipur