Job Description - SEO & Digital Marketing Executive

Company: The Leather Laundry

Location: Mayur Vihar Phase 1, Delhi

Department: Digital Marketing

Employment Type: Full time

About the Role

The Leather Laundry is looking for a SEO & Digital Marketing Executive responsible for improving the company’s online visibility, organic search rankings, website traffic, lead generation, and digital advertising performance.

Key Responsibilities
Search Engine Optimization (SEO)
Develop and execute the overall SEO strategy for The Leather Laundry.
Conduct comprehensive keyword research based on search volume, competition, user intent, services, and business objectives.
Identify keywords for leather cleaning, handbag restoration, shoe restoration, luxury bag repair, leather repair, restoration services, and related services.
Monitor Google search rankings and identify prospects for improvement.
Conduct regular SEO audits and implement recommendations.
Analyze competitors and identify gaps in their SEO strategy.
Improve organic traffic, rankings, visibility,



and qualified leads.
On-Page SEO
Optimize website pages for targeted keywords and search intent.
Optimize:
Page titles
Meta titles
Meta descriptions
H1, H2, and H3 headings
URLs
Image alt text
Internal links
Content structure
Keyword placement
Identify pages with poor rankings, low traffic, or low conversion rates and optimize them.
Improve website content for both search engines and users.
Implement internal linking strategies.
Optimize service pages, landing pages, category pages, and blog content.
Off-Page SEO
Develop and execute an effective Off-Page SEO and link-building strategy.
Identify relevant and high-quality websites for backlinks.
Build quality backlinks through:
Guest posting
Digital PR
Business listings
Relevant directories
Brand mentions
Outreach
Partnerships
Monitor backlink quality and identify harmful or low-quality links

📌 Search Engine Optimization Specialist Patparganj
🏢 The Leather Laundry
📍 Patparganj