About the job

Performance Marketing Executive - Meta Ads | D2C

Brands

Company: Marktini Media

Industry: Digital Marketing / Performance Marketing

Agency

About Marktini Media

Marktini Media is a growing performance marketing agency helping D2C brands scale through data-driven advertising, robust creative strategy, and disciplined campaign execution.

We are a small, tocused, and highly accountable team with ambitious growth milestones ahead. We are looking tor someone who can take ownership, work closely with growing brands, and consistently deliver measurable business results.

Role Overview

We are looking for an experienced Performance Marketing Executive / Meta Ads Specialist with 3+ years of hands-on experience who can independently manage end-to-end Meta Ads execution, with a robust focus on jewellery, fashion/clothing, and other D2C brands.

You will be responsible for everything from strategy and campaign setup to optimization, creative testing, scaling, reporting, and improving profitability.

Key Responsibilities
Handle end-to-end Meta Ads execution for multiple





D2C client accounts
Plan, build, launch, manage, optimize, and scale Facebook and Instagram campaigns
Develop performance strategies based on business goals, budgets, AOV, margins, CAC, and ROAS targets
Manage prospecting, retargeting, catalogue, Advantage+ Shopping, and conversion campaigns
Continuously test audiences, creatives, hooks, offers, formats, landing pages, and campaign structures
Monitor and optimize ROAS, CAC/CPA, CTR, CPM, CPC, conversion rate, frequency, and revenue
Identify winning campaigns and creatives and scale them profitably
Diagnose underperforming campaigns and implement data-backed solutions
Work closely with creative teams to develop performance-focused ads and briefs
Manage advertising for jewellery, clothing/fashion, lifestyle, and other D2C brands
Track performance through Meta Ads Manager, GA4, Shopify, Meta Pixel, Conv

📌 Performance Marketer Delhi (India)
🏢 Marktini Media
📍 India