Role Overview
You will be the single owner of our MarTech stack and customer lifecycle revenue. That means owning Netcore CDP end to end data integrations, segmentation, journey orchestration, campaign execution across WhatsApp/email/SMS/push, and the revenue it generates. The core mandate: convert a 1M+ customer base into repeat transactions and cross-sell through systematic, measurable lifecycle programs. This is a build-and-own role reporting into the Head of D2C, with output visible at CEO level.

Role & responsibilities

*Platform ownership*
- Own Netcore CDP end to end: event/data integrations from website, app, and CRM; identity resolution; data hygiene; segment architecture; and vendor relationship management (SLAs, roadmap, support escalations)
- Ensure clean, reliable event tracking and audience data flowing into the CDP; work with tech/product teams to fix instrumentation gaps

*Lifecycle & journey orchestration*
- Design, build, and continuously optimize automated journeys across the full lifecycle registration, activation, expansion (cross-sell/upsell), retention,



and reactivation
- Own the cross-sell logic across our product portfolio (forex card currency remittance eSIM insurance) with clear trigger, timing, and channel rules
- Enforce orchestration guardrails: frequency capping, channel prioritization, suppression logic, quiet hours

*Campaign execution & channel performance*
- Own WhatsApp, email, SMS, and push campaigns calendar, copy briefs, templates, DLT/WhatsApp template approvals, deliverability, and reporting
- Diagnose and fix funnel drop-offs e.g., solid opens that don't convert to transactions through landing experience, offer design, journey redesign, and A/B testing
- Run structured experimentation: subject lines, send times, offers, channel mixes, journey variants

*Measurement & revenue accountability*
- Own the lifecycle P&L; view: repeat transaction rate, cross-sell rate, revenue per customer, reactivation revenue, channel-wise conve

📌 MarTech & Lifecycle Marketing ManagerC (Mumbai)
🏢 WSFx Global Pay
📍 Mumbai