About MokkaFarms

MokkaFarms is a fresh/ made-to-order coffee brand, offering various Indian Coffee Beans, Filter Coffee, Premium Ground and Specialty Coffee, and related Merchandise/ Accessories. We sell direct-to-consumer through MokkaFarms.com, apart from Amazon and other channels, and we're focused on building a great brand that is focused on quality and consistency for the Indian middle class and lower middle class consumers.

Role Overview

We're looking for a hands-on marketing & website skilled to own the day-to-day strategy/ execution of our D2C Google Ads and Meta Ads campaigns and thereby the entire website. This is a thinker+doer's role - this is a path to grow into a senior role on the team, with room to take on more ownership as you prove yourself. You'll work closely with the marketing head on strategy, and also execute it efficiently (page updates, creatives, campaigns, and listings) with minimal oversight.

KEY RESPONSIBILITIES

Google Ads & Meta Ads Management
Own end-to-end management of Google Ads and Meta Ads campaigns—setup, targeting, budgets, bidding,



and creative rotation
Monitor and optimize for blended ROAS; pause or reallocate spend from underperforming campaigns
Run A/B tests on ad creatives, copy, and audiences to improve performance
Coordinate with the social media team/agency to ensure content and campaigns are aligned
Report on campaign performance weekly, tying spend back to website conversions and revenue

Website Management
Improve site trust and experience - imagery, layout, product storytelling, checkout flow
Assist with SEO basics: page titles, meta descriptions, alt text, internal linking, site speed checks
Own site merchandising: recent product setups (gift boxes, accessories, coffee pods), pricing, inventory sync
Execute day-to-day updates on MokkaFarms.com (Shopify): product pages, collections, banners, copy edits
⁠Support recent website initiatives, as they launch/ ideated upon

*What We're Loo

📌 Assistant Marketing Manager Bengaluru
🏢 MokkaFarms Coffee
📍 Bengaluru