24 Aug
|
Nandani Creation
|
Jaipur
24 Aug
Nandani Creation
Jaipur
Head Brand & Marketing | Job Description
Company: Nandani Creation Limited Jaipur Kurti
Designation: Head – Brand & Marketing
Location: Jaipur, Rajasthan
Industry: Fashion / Women’s Ethnic Wear / Retail / D2C
Experience: 8–12 Years
Reporting To: Founder / MD / CEO
Employment Type: Full-Time
About Jaipur Kurti
Jaipur Kurti, a flagship brand of Nandani Creation Limited, is a growing women’s ethnic and contemporary fashion brand with a strong presence across D2C, marketplaces and retail. The brand is focused on building a solid national presence by combining Indian craftsmanship, contemporary design and a modern omnichannel customer experience.
Role Purpose
We are looking for an experienced and commercially driven Head – Brand & Marketing to lead the overall brand development and marketing function for Jaipur Kurti.
The role will be responsible for building strong brand positioning, increasing consumer awareness and engagement, and driving business growth across Retail, D2C, Marketplaces, Digital, Social Media, Events and Offline Marketing.
The ideal candidate should be someone who has built or significantly scaled a fashion, retail, lifestyle or D2C brand and can independently manage internal teams, external agencies, campaigns, activations and marketing budgets.
Key Responsibilities
1. Brand Strategy & Development
- Develop and strengthen Jaipur Kurti’s overall brand positioning and identity.
- Create and execute the annual Brand & Marketing Calendar.
- Ensure consistent brand communication across digital, retail and offline touchpoints.
- Develop campaigns around new collections, festivals, occasions and key commercial periods.
- Drive initiatives to improve brand awareness, recall and consideration.
- Identify new opportunities to strengthen the brand’s national presence.
2. Integrated Marketing Strategy
- Develop integrated digital + offline + retail marketing strategies.
- Plan monthly and quarterly campaigns aligned with business objectives.
- Transla
📌 Head-Brand & Marketing (Jaipur)
🏢 Nandani Creation
📍 Jaipur